We all got into the gym business because we love fitness. So, it’s understandable that gym owners often spend more time learning the latest training techniques than mastering the business side.

But that’s also a trap many of us fall into – focusing on what’s interesting rather than what makes an impact. Of course, it’s fun to learn new workout methods, but we have to ask ourselves: is it really growing our business?

If we want real business growth, we need to start focusing on the business side – marketing, leadership, and knowing our numbers. Sure, these things can feel boring and uncomfortable. And that’s exactly why most gym owners instinctively avoid them.

But that’s exactly what’s holding their business back.

To help you avoid such a scenario, in this episode, Tim and Randy explore the challenges gym owners face when balancing their passion for fitness with the need to run a profitable business.

They explain the importance of continuous business education, understanding key metrics, and shifting from fitness training to leadership and operational excellence.

Tune in to learn how to stop getting distracted by trends, make a real impact in your gym business, and start making decisions that push your business forward.

Let’s dive in!

Key Takeaways:

• Intro (00:00)
• Recap of Perform Better Summit (00:45)
• Importance of business-focused sessions (02:28)
• Trainers vs. gym owners (04:40)
• Interest vs. business impact (05:50)
• The importance of understanding financials (09:30)
• Aligning decisions with business growth strategy (12:23)

Additional Resources:

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix 

- SOP in a Day Workshop 

- An app designed for semi-private training - Semi Private Pro 

- Check out our Switch to Semi-Private course 

- Business Accelerator Program  

- Learn more about The Iron Circle 

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