We tell ourselves stories every day about ourselves, who we are, how we react to things, and why we're great. It's important to read through the BS whilst at the same time positively motivating ourselves to do our best. It's not easy but it is important. We have Mike Follet on the show who runs a human behavior tracking company Lumen Research to talk about his insights into the stories we tell ourselves in business and in life. - - - Connect with Mike:<ul>
<li>Mike Follet - <a href="https://www.linkedin.com/in/michael-follett-a474216/">LinkedIn</a>
</li>
<li>Mike's writing - <a href="https://the-media-leader.com/author/mike-follett/">The Media Leader</a>
</li>
<li>Lumen's Twitter - <a href="https://twitter.com/lumenresearch">@LumenResearch</a>
</li>
<li>Lumen Research - <a href="https://lumen-research.com/">Website</a>
</li>
</ul> - - - Connect with Sam:<ul>
<li>Sam's newsletter on creativity - <a href="https://explosivethinking.substack.com/">Explosive Thinking</a> </li>
<li>Watch the pod - <a href="https://www.youtube.com/channel/UCnW_e4y-aJabp1vRBJFJk5w">YouTube - Growth Mindset</a>
</li>
<li>Twitter - <a href="https://twitter.com/samjamharris">@samjamharris</a>
</li>
<li>Instagram - @<a href="https://www.instagram.com/samjam.zen/">SamJam.zen</a>
</li>
</ul> - - - Chapters<ul>
<li>00:00 Introduction</li>
<li>01:36 Opimising attenion</li>
<li>02:44 Importance of context, creative and targeting</li>
<li>04:16 Why is advertising interesting</li>
<li>09:50 Mike's biggest failure</li>
<li>14:13 Fixing their own problems</li>
<li>17:17 Advice 5 years ago</li>
<li>19:51 Kindest thing - honesty</li>
<li>23:04 Conclusion</li>
</ul> Learn more about your ad choices. Visit <a href="https://podcastchoices.com/adchoices">podcastchoices.com/adchoices</a>

We tell ourselves stories every day about ourselves, who we are, how we react to things, and why we're great. It's important to read through the BS whilst at the same time positively motivating ourselves to do our best. It's not easy but it is important. We have Mike Follet on the show who runs a human behavior tracking company Lumen Research to talk about his insights into the stories we tell ourselves in business and in life. - - - Connect with Mike: Mike Follet - LinkedIn Mike's writing - The Media Leader Lumen's Twitter - @LumenResearch Lumen Research - Website - - - Connect with Sam: Sam's newsletter on creativity - Explosive Thinking Watch the pod - YouTube - Growth Mindset Twitter - @samjamharris Instagram - @SamJam.zen - - - Chapters 00:00 Introduction 01:36 Opimising attenion 02:44 Importance of context, creative and targeting 04:16 Why is advertising interesting 09:50 Mike's biggest failure 14:13 Fixing their own problems 17:17 Advice 5 years ago 19:51 Kindest thing - honesty 23:04 Conclusion Learn more about your ad choices. Visit podcastchoices.com/adchoices

We tell ourselves stories every day about ourselves, who we are, how we react to things, and why we're great. It's important to read through the BS whilst at the same time positively motivating ourselves to do our best. It's not easy but it is important. We have Mike Follet on the show who runs a human behavior tracking company Lumen Research to talk about his insights into the stories we tell ourselves in business and in life. - - - Connect with Mike:<ul>
<li>Mike Follet - <a href="https://www.linkedin.com/in/michael-follett-a474216/" rel="noopener noreferrer">LinkedIn</a>
</li>
<li>Mike's writing - <a href="https://the-media-leader.com/author/mike-follett/" rel="noopener noreferrer">The Media Leader</a>
</li>
<li>Lumen's Twitter - <a href="https://twitter.com/lumenresearch" rel="noopener noreferrer">@LumenResearch</a>
</li>
<li>Lumen Research - <a href="https://lumen-research.com/" rel="noopener noreferrer">Website</a>
</li>
</ul> - - - Connect with Sam:<ul>
<li>Sam's newsletter on creativity -&nbsp;<a href="https://explosivethinking.substack.com/" rel="noopener noreferrer">Explosive Thinking</a>&nbsp;</li>
<li>Watch the pod -&nbsp;<a href="https://www.youtube.com/channel/UCnW_e4y-aJabp1vRBJFJk5w" rel="noopener noreferrer">YouTube - Growth Mindset</a>
</li>
<li>Twitter -&nbsp;<a href="https://twitter.com/samjamharris" rel="noopener noreferrer">@samjamharris</a>
</li>
<li>Instagram - @<a href="https://www.instagram.com/samjam.zen/" rel="noopener noreferrer">SamJam.zen</a>
</li>
</ul> - - - Chapters<ul>
<li>00:00 Introduction</li>
<li>01:36 Opimising attenion</li>
<li>02:44 Importance of context, creative and targeting</li>
<li>04:16 Why is advertising interesting</li>
<li>09:50 Mike's biggest failure</li>
<li>14:13 Fixing their own problems</li>
<li>17:17 Advice 5 years ago</li>
<li>19:51 Kindest thing - honesty</li>
<li>23:04 Conclusion</li>
</ul> Learn more about your ad choices. Visit <a href="https://podcastchoices.com/adchoices" rel="noopener noreferrer">podcastchoices.com/adchoices</a>

Interpreting your stories

Most self-help advice is guesswork dressed up as wisdom. We dig into psychology, neuroscience, and behavioral science to find what actually changes lives.

WHY LISTEN?

Over 8 million downloads because we answer the questions that matter: How do I build mental strength? What creates lasting motivation? How can I understand my own mind well enough to work with it, not against it?

This podcast is for curious skeptics who want frameworks backed by psychology studies, not Instagram quotes. Whether you're navigating procrastination, building self-discipline, or designing your own philosophy for a life well lived—we explore the hidden psychology behind real change.

WHAT YOU'LL GET

Mental models and simple techniques from cognitive psychology, positive psychology, and ancient wisdom traditions like Stoicism and Buddhism.

Being a human can be confusing, learning about it doesn’t have to be.

We cover everything from emotional intelligence and habit formation to brain health and the nervous system.

WHAT YOU DON’T GET

No pseudoscience. No oversimplified "hacks." No hustle porn.

Just practical insights on mindset improvement, self-development, and human psychology that respect your intelligence and mental health.

THE APPROACH

Instead of telling you what to think, we explore how thinking works. Armed with psychology studies, social science research, and relentless curiosity, we uncover the mechanics of belief change, attitude change, and personal development.

Success is personal. You might want to leverage your neurodiverse strengths, build a business, or simply discover how to be happier. We provide the mental frameworks to pursue your definition of success with mental strength and self-care that fits your life.

YOUR HOST

I'm Sam Webster Harris—a lifelong learner with ADHD and an obsession with finding answers to hard questions. After launching businesses, traveling the world, and nearly dying a few times, I concluded that psychology and science are where real wisdom lives.

This show is my excuse to dive deep into health and fitness research, behavioral psychology, and cool science while helping you build genuine self-discipline and motivation.

PREMIUM

Go ad-free and access exclusive content, AMAs, and our community Discord.

Growth Mindset Premium



PAST SERIES

Previous guests include Olympians, Scientists, Billionaires, and Sam's Mum.

Past series:

— Psychology vs Stoicism

— Time Management for Busy Mortals

— Independence and Knowing Yourself

— Cognitive Biases and Rational Thinking

— Psychology of Connection and Relationships

— Carol Dweck and the Multiverse of Mindsets

— Addiction and Behaviour Change

— Nervous System Mastery and Polyvagal Theory

— Mental Strength and Self-Discipline

Society & Culture

Science

Social Sciences

Education

Self-Improvement

Philosophy

Most self-help advice is guesswork dressed up as wisdom. We dig into psychology, neuroscience, and behavioral science to find what actually changes lives. WHY LISTEN? Over 8 million downloads because we answer the questions that matter: How do I build mental strength? What creates lasting motivation? How can I understand my own mind well enough to work with it, not against it? This podcast is for curious skeptics who want frameworks backed by psychology studies, not Instagram quotes. Whether you're navigating procrastination, building self-discipline, or designing your own philosophy for a life well lived—we explore the hidden psychology behind real change. WHAT YOU'LL GET Mental models and simple techniques from cognitive psychology, positive psychology, and ancient wisdom traditions like Stoicism and Buddhism. Being a human can be confusing, learning about it doesn’t have to be. We cover everything from emotional intelligence and habit formation to brain health and the nervous system. WHAT YOU DON’T GET No pseudoscience. No oversimplified "hacks." No hustle porn. Just practical insights on mindset improvement, self-development, and human psychology that respect your intelligence and mental health. THE APPROACH Instead of telling you what to think, we explore how thinking works. Armed with psychology studies, social science research, and relentless curiosity, we uncover the mechanics of belief change, attitude change, and personal development. Success is personal. You might want to leverage your neurodiverse strengths, build a business, or simply discover how to be happier. We provide the mental frameworks to pursue your definition of success with mental strength and self-care that fits your life. YOUR HOST I'm Sam Webster Harris—a lifelong learner with ADHD and an obsession with finding answers to hard questions. After launching businesses, traveling the world, and nearly dying a few times, I concluded that psychology and science are where real wisdom lives. This show is my excuse to dive deep into health and fitness research, behavioral psychology, and cool science while helping you build genuine self-discipline and motivation. PREMIUM Go ad-free and access exclusive content, AMAs, and our community Discord. Growth Mindset Premium PAST SERIES Previous guests include Olympians, Scientists, Billionaires, and Sam's Mum. Past series: — Psychology vs Stoicism — Time Management for Busy Mortals — Independence and Knowing Yourself — Cognitive Biases and Rational Thinking — Psychology of Connection and Relationships — Carol Dweck and the Multiverse of Mindsets — Addiction and Behaviour Change — Nervous System Mastery and Polyvagal Theory — Mental Strength and Self-Discipline

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