In this episode of The Grow Show, acclaimed author and business consultant Joe Calloway joins Marty Grunder to talk about how companies can differentiate themselves. With 40 years of experience working with entrepreneurs and leaders, Calloway highlights the importance of immediate response to customers, prospects, and partners, strategic hiring, and the power of culture as a differentiator. Your company has a culture no matter if you're paying attention to it or not, and Joe shares his insights on the crucial role of intentional culture in businesses, navigating the changing landscape of customer expectations and technologies, and managing economic uncertainties. 

Discussion Points:

The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.

Resources:

Joe Calloway LinkedIn  https://www.linkedin.com/in/joecallowaycoach/

Book: Becoming a Category of One  https://www.amazon.com/Becoming-Category-One-Extraordinary-Comparison/dp/0470496355

NALP Field Trip Sept 17-18, 2024 Chicago https://www.landscapeprofessionals.org/fieldtrip?utm_source=tgg&utm_medium=website&utm_campaign=field_trip_2024

GROW! 2025 Feb 25-27, Columbus OH  https://www.growgroupinc.com/grow-2025

The Grow Group  https://www.growgroupinc.com/

Grunder Landscaping  https://grunderlandscaping.com/

Marty Grunder LinkedIn  https://www.linkedin.com/in/martygrunder/

Stihl  https://www.stihlusa.com/