This week, Erica and Cassie sit down with AI and ChatGPT expert Elise Victor: a part-time teacher at the University of North Texas, host of an AI speaker series, and founder of TheRAM.ai, set to launch this year. Elise shares her best tips to familiarize yourself with AI and ChatGPT as well as the marketing use cases for these tools that can be an incredible addition to your content creation strategy.

Here's a peek at what we cover in this episode:

[00:03:40] - Elise walks us through her journey into AI and ChatGPT and explains how we'll see a transformation in the marketing industry with the introduction and development of AI tools. She also provides comfort around job security as these introductions and developments are made.

[00:09:36] - Elise shares how marketers can utilize ChatGPT in their roles to write copy, help with language translation and competitive analysis among many other use cases, and addresses concerns around plagiarism when utilizing AI tools.

[00:16:12] - Elise uncovers the keys to effectively utilizing ChatGPT: having clear, ultra-specific and detailed goals and knowing how to prompt the tool.

[00:22:29] - Elise tells us the differences between ChatGPT and GPT4 and their data limitations.

[00:26:33] - Elise shares her best tips (including safety measures) for first timers utilizing the AI tools available, and additional tools to play around with like Canva, Midjourney, Jasper, Claude, Zapier, Originality AI.

Grab a drink and listen in to this week's Marketing Happy Hour conversation!

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Other episodes you'll enjoy if you enjoyed Elise's episode:

Content Creation + The Future of Digital | Ashlie Head of L'Oréal

Content Marketing 101: Creating an Effective Social Media Presence | Elyse Estrella of Wine Enthusiast

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