As floral business owners, we’re constantly told to “invest in your business”… but what does that actually mean? And more importantly—how do you know if an investment will actually pay off?

In this episode of the Floral CEO Podcast, I’m breaking down the investments that completely changed my floral business—and the ones I absolutely regret. After spending well over $100K on tools, education, and support, I’ve learned which investments create freedom, revenue, and growth… and which ones are just expensive mistakes.

If you’ve ever felt stuck wondering if you should buy a course, pay for ads, hire help, or sign up for new software, this episode will give you clarity.

What You’ll Learn in This Episode:

• ✅ The best business investments that skyrocketed my growth as a wedding florist
• ⚠️ The common mistakes florists make that cost time and money
• 💡 How to evaluate if a course, program, or tool is truly worth your investment
• 👥 Why hiring the right help can multiply your income and reduce burnout
• 📊 My simple 3-step framework for making smart financial decisions in your floral business

Why This Episode Matters for Florists:

Running a profitable wedding floral business is about more than designing beautiful flowers—it’s about making strategic investments that save you time, increase your capacity, and move the needle in your business. Whether you’re debating a new subscription, online course, or marketing campaign, this episode will help you avoid wasting money and focus on what truly grows your business.

Resources & Links Mentioned:

• 🌸 Floral CEO Mastermind – Join the program where florists learn how to scale to 6-figures and beyond floralceo.com/mastermind
• 📱 Follow me on Instagram @‌TheFloralCEO for floral business strategies
• 🎧 Listen to past episodes for tips on pricing, systems, and scaling your wedding floral business