In this episode of Add To Cart, we are joined by Iris Smit, founder and CEO of The Quick Flick, a cosmetics brand selling online and with major retailers such as The Iconic, Priceline and Coles.  An architecture graduate with a fondness for coding websites, Iris created a winged eyeliner stamp to help customers who struggled, like she did, to nail that look and The Quick Flick range has grown to include sunscreen and brow products.  In this chat, Iris tells us all about her experiments with BeReal, what she hates about the beauty industry and how she had the last laugh with some negative publicity.

Links from the episode:

The Quick Flick

The Neck Photo 

Packleo (sponsored)

Shopify Plus and Incu (sponsored)

Questions answered:

• What new customer acquisition channels have been working well for you this year? 
• What’s the secret for DTC brands to secure win-win deals with retailers?
• What would you change about the beauty industry?

This episode was brought to you by…  

Packleo

Shopify Plus

About your host: Nathan Bush from eSuite

Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-host: Iris Smit from The Quick Flick

An architecture graduate by trade, Iris Smit is more than your traditional entrepreneur. Her vision and success is taking the beauty and cosmetics industry by storm with her two rapidly growing brands The Quick Flick and Beauty Fridge.  After founding The Quick Flick in 2017, Iris has taken huge strides to challenge the perception of traditional beauty marketed within the industry.

You can contact Iris at LinkedIn

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

If you want to keep learning in eCommerce, make sure you hit the follow button!

Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

Connect With Us

Visit the website for more learning resources and join the ATC Community.

Join us on LinkedIn: https://www.linkedin.com/company/add-to-cart

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Sponsor Add To Cart: https://addtocart.com.au/sponsor/

Contact Nathan: https://www.linkedin.com/in/nathbush/

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