Coming off our Irresistible Conference, I want to highlight the big idea: making your company Irresistible by Design™. In this podcast I overview the concept and give you some stories to help you understand this idea.

In today's world of economic change, rapid technology change, war, inflation, and many other uncertainties, there is one business strategy that works: designing your company around the desires, skills, and aspirations of your people. And that's what Irresistible by Design is all about.

This is not about raising pay, increasing benefits, or increasing the flexible work policy. Irresistible by Design™ is a new way to think about your company, so dig in and let me explain.

We are also starting to market my new book Irresistible: The Seven Secrets To The World's Most Enduring, Employee-Focused Organizations, which you can pre-order now.

Listen in and please give us your thoughts.

Irresistible By Design: What It Means To Chevron, Walmart, Microsoft, L'Oreal, Cedars Sinai, and Lego Group.

Elon Musk's Email Announcing 10% Force Reduction

How Work Design And Job Design Are Holding Companies Back

Unleashing Human Potential: The Real Secret To Business Success