If you create physical products, have you thought of doing a Kickstarter campaign or a beta launch? I am a huge advocate of beta lunches as they tell you whether or not people would be willing to give you money for the solution to their problem. 

My guest on today’s podcast has an amazing story to share. 

Becca Davison appeared on Shark Tank with her mom, who actually created their product, Unbuckle Me, a tool to help grandparents and those with physical limitations unbuckle their child’s car seats with ease. 

Becca and her mother were well-prepared for their time in front of the sharks and ultimately walked away funded by sharks Mark Cuban and Lori Greiner. 

That funding, along with a Kickstarter campaign, got their business rolling.

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