Google rewrites 70% of meta descriptions anyway, making AI-generated production at scale largely irrelevant. Tom Mansell from Croud, who manages enterprise SEO strategies across multiple markets, argues that meta descriptions are becoming obsolete as zero-click search reduces their primary value proposition. The discussion explores the declining importance of meta descriptions versus title tags for AI automation, the risk assessment framework for implementing GenAI at scale, and predictions for meta descriptions following the same trajectory as meta keywords within three years.

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