A Chinese saying goes, "There's no pleasure in eating without meat." And the data backs that up: every year, China consumes 26 percent of the world's meat and 45 percent of its seafood — numbers that could grow alongside rising incomes. Impact investor Tao Zhang shows why getting Chinese consumers to switch to plant-based alternatives is vital to tackling climate change and explores how it's also a massive business opportunity to bring tasty, affordable new proteins to market.

Want to help shape TED’s shows going forward? Fill out our survey!

Learn more about TED Next at ted.com/futureyou

For the Idea Search application, go to ted.com/ideasearch

Hosted on Acast. See acast.com/privacy for more information.