Kevin King, creator of Billion Dollar Seller Newsletter, creator of the Freedom Ticket, the #1 course for Amazon Sellers (160,000+ students), founder & host of Billion Dollar Seller Summit: Industry's most elite summit, host of the top-rated AM/PM Podcast for Amazon & E-commerce Sellers, he’s a Keynote Speaker and has spoken at 100+ online and in-person conferences, he was featured on: USA Today, The Wall Street Journal, Lifestyles of the Rich & Famous & many more, has 8-figures of physical product sold and 8 figure of digital products sold online and named one of the top direct marketers by Target Marketing Magazine

In our previous podcast episode, Kevin talked about his entrepreneurial ventures and how he became the “king” of Amazon e-commerce, he also discussed his “wicked-smart” direct marketing strategies and the software tools Kevin uses to implement his genius strategies

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> Here’s a glimpse of what you would learn…. 

• Kevin King's concept of the Dream 100 and its significance in acknowledging and promoting individuals in the e-commerce industry
• The current landscape of e-commerce, with a focus on Amazon as the dominant platform for selling physical products
• The increasing competition and challenges faced by sellers on Amazon
• The evolving nature of Amazon selling and the importance of expertise in areas such as supply chain management and advertising strategies
• The challenges faced by small and medium-sized sellers in adapting to the changing dynamics of Amazon selling
• The importance of not rushing into business growth and the need to understand the basics before trying to become an expert in all areas
• Insights on identifying and selling to a specific target audience, understanding customer lifestyle and needs, and owning customer data
• The power of building a strong brand and leveraging marketplaces as lead magnets to drive customer acquisition
• Kevin King's journey of building a successful business by leveraging data and understanding his customers
• The importance of understanding the target audience and creating products and content tailored to their specific needs and preferences
  
  
  

In this episode of the Ecomm Breakthrough podcast, host Josh Hadley welcomes Kevin King, a seasoned Amazon seller and founder of the Billion Dollar Seller Summit. Kevin shares his extensive experience in e-commerce, emphasizing the importance of understanding your target audience and leveraging customer data for sustainable growth. He introduces the Dream 100 concept, recognizing influential individuals in the e-commerce space. Kevin discusses the evolving landscape of Amazon selling, highlighting the need for expertise in areas like supply chain management and PPC strategies. He also explores the potential of AI tools in marketing and the timeless principles of human psychology in driving consumer decisions..

Here are the 3 action items that Josh identified from this episode:

Action Item #1: Be a Sophisticated Business Owner: This involves 2 things:
A. Seeking Expert Advice: Consult with experts and consultants to navigate the changing landscape.

B. Understanding Your Audience: Leverage data to tailor products and marketing strategies to specific demographics.

Action Item #2: Leveraging AI Tools for Personalized Marketing:
Kevin discussed the potential of AI tools like Benson AI for copywriting and video creation tools like Sora and Runway. These tools can revolutionize marketing and influencer strategies by enabling businesses to create personalized, high-quality videos for their products.

Action Item #3: Learning from Historical Marketing Figures: Kevin highlighted the timeless principles of human psychology in marketing. He encouraged sellers to study foundational principles from historical marketing figures like Dan Kennedy and apply them to the modern world.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• Billion Dollar Seller Summit
• ASM (Amazing Selling Machine)
• Helium 10 Freedom Ticket
• Shopify
• TikTok
• Walmart
• Neiman Marcus
• eBay
• Guerrilla Marketing by Jay Levinson
• Wizards of Ads
• Bnsn AI
• Perplexity
• Claude
• ChatGPT
• Sora
• Runway

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn