Facebook ads aren’t broken. The way most gyms rely on them is.

For years, front-end ads were the growth engine: cheap leads and fast wins. You could be profitable at the point of sale and make your money back right away.

But that version of Facebook is gone. Costs are up, lead quality is inconsistent, and judging success by what happens in the first 30 days is a fast way to shut your ads off for good.

In this episode, Tim and Zach break down what the data actually says after reviewing their full 2025 ad spend. 

They explain:

• 00:45 why Facebook “stopped working” only for gyms without solid systems 
• 05:10 why losing money up front can still lead to strong returns
• 09:16 how internal systems decide whether Facebook works or fails
• 21:19 why retention, not acquisition, now determines ad success

Tune in to understand what Facebook is really worth in 2026.

Additional Resources:

- Get your ticket to the 2-day Million Dollar Model Workshop

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!