Rules are important. Life would be chaotic and unmanageable without them. But rules can also be inhibiting. They can program you into a boring and unimaginative life. In this episode of the Fail Journal, Bryant recruits his business partner Ben Day to discuss their thoughts on the subject of rule-breaking and thinking outside of accepted conventions. Coloring outside the lines isn't always constructive, but it can--when done the right way-- be the very ingredient needed for creativity and entrepreneurship.