In this episode of the Social Selling Show, Will Barron and Daniel Disney answer the question, is LinkedIn sales navigator worth it and bust the myths around the product too.

They analyze some of the tool’s key features and explain how salespeople can effectively use the tool to close more leads.

Resources:

* The Ultimate LinkedIn Sales Guide by Daniel Disney

* Daniel’s LinkedIn Profile

Transcript

Will Barron:

Welcome to the Social Selling Show with myself, Will Barron, and the king, the king of social selling Daniel Disney, Daniel, how’s it going, my friend?

 

Daniel Disney:

I’m very good Will, and excited to be back for another episode. I’ve loved recording this with you and today’s topic, as well is an exciting one to dig into.

 

Will Barron:

It is. It’s a topic that is super important for anyone who’s doing any social selling, clearly. This is almost like the crux, the centre point of social selling. We’re going to be covering LinkedIn Sales Navigator, and perhaps a myth-busting around as well.

 

Will Barron:

And I will just say at the top of the show, just to be transparent, I think the Sales Navigator is a sponsor of salesman.org and Salesman podcast. Just so everyone’s clear, that doesn’t cloud my judgement on any of this, and I’ll be as open and honest as I can, but Daniel will give you the low down as well, I’m sure. 

 

How to Use LinkedIn’s Sales Navigator Tool · [00:47] 

 

Will Barron:

So with that then Daniel, I want to keep this open-ended as possible to get your real thoughts on it. Who needs Sales Navigator?

 

“The people that need to use LinkedIn are the people that have prospects and customers on LinkedIn.” – Daniel Disney · [01:07] 

 

Daniel Disney:

It’s a really good question. In terms of who needs it, anyone who’s going to utilise it properly. So we go right back to some of the first episodes. The people that need to use LinkedIn are the people that have prospects and customers on LinkedIn. If you have prospects and customers on LinkedIn, then there is no reason why LinkedIn Sales Navigator isn’t going to benefit you, but there are some sort of logistics around it. You need to make sure A, you’re going to utilise it to its full potential because it’s not cheap, let’s be completely honest. It’s not a cheap product or platform to buy, but it is full of a tonne of great features.

 

Daniel Disney:

What I see and what we’ll tackle a bit today is a lot of salespeople, sales teams, businesses paying for it and not using it. It’s like paying for your gym membership, and some people pay pretty much the same amount you pay for Sales Navigator on gym membership, and they never go to the gym. They just don’t go. Months, sometimes years go past and they haven’t been a single time. And it’s the same, people are spending on Sales Navigator and not using it.

 

“You don’t need Sales Navigator to build a personal brand, or to create amazing content. There are a lot of things you can do on the free version.” – Daniel Disney · [02:00] 

 

Daniel Disney:

Now, we’ve covered a lot in some of the previous episodes of what you can do with LinkedIn’s free account, and that’s the other side of things.