When you think about cultivated meat, Thailand isn’t exactly the first country that comes to mind. Sure, you may think about the US, Netherlands, Israel, and Singapore. But the Southeast Asian kingdom is where Israeli cultivated meat juggernaut Aleph Farms recently announced its first commercial factory will be. 

Having just received Israel’s first regulatory approval to sell cultivated meat—and the world’s first regulatory approval for cultivated beef in particular—Aleph Farms CEO Didier Toubia discusses his company’s rollout strategy with me in this conversation. As you’ll hear, Aleph wants to start by selling limited quantities in Israel within 2024, but the company intends to operate its first plant in Thailand with what Didier calls an “asset light” pilot facility capable of producing 1,000 tons a year. For those of you who aren’t mathletes, that’s about two million pounds of finished cultivated meat product—”finished” meaning finished goods that are a hybrid of animal cells and plant-based ingredients as well.

Of course, two million pounds is a vast quantity compared to the volume of cultivated meat that’s been produced thus far, but it’s not even a rounding error in Asia’s meat demand, let alone global meat demand. So how long will it be before Didier thinks the cultivated meat sector will make a real dent in animal meat demand? You can hear his answer in this episode!

Despite negative headlines surrounding the space lately, Didier claims he’s more optimistic than ever before about his prospects for success, and that he’s still fighting to have $1 billion in revenue within the next 10 years. You can hear him explain why he thinks that’s realistic in this conversation. 

Discussed in this episode

• This episode is the fifth in a multi-part podcast series on cultivated meat. The previous four episodes include Eat Just, Fork & Good, Mosa Meat, and New Harvest.

• We discussed Aleph Farms and the impact of the 10/7 Hamas massacre in Israel in our recent episode with Kitchen CEO Jonathan Berger.

• Aleph Farms’ recent announcement to move to set up shop in Thailand, partnering with Fermbox Bio.

• Didier attended The Better Meat Co.’s Night Under the Fermenters.

• The global meat market is worth about $1.5 trillion.

• Didier’s recent Fast Company op-ed explaining his regret about cultivated meat timeline predictions.

More about Didier Toubia

Didier Toubia is the Co-Founder and CEO of Aleph Farms. He’s a Food Engineer and Biologist who led two medical device companies and co-invented over 40 patent families; Co-Founder and CEO of IceCure – went public in 2010, and CEO of NLT Spine – acquired by SeaSpine in 2016. He was trained at AgroSup in Dijon, France, and was awarded with a specialized masters degree from ESCP Business School. Didier holds a joint Executive MBA degree from the Kellogg and Recanati business schools, USA and Israel.