Built To Grow Fitness Business

Is This Keeping You From Scaling?


Listen Later

There are two mistakes gym owners often make.

Some of them get really into making their programs and become so involved that they can't step back and see the bigger picture. 

It’s a kind of paradox - although deep involvement in programming can be a gym's unique strength, it can also be its Achilles' heel. The personal touch in programming is often what's actually holding back the gym's growth.

On the other hand, there are gym owners who only think about the business side and let their coaches do all the programming. In that scenario, things can feel out of control, where everyone does their own thing. 

Obviously, neither approach is perfect for growing a gym.

The key is to find a balance and make a system that keeps the stuff that makes your gym unique and makes it easy to get bigger without losing that unique experience.

The system should be easy to use and should make sure every client gets the same great experience, even if it's with different trainers. This doesn’t mean you need to make every workout the same. You just need to make sure the feeling and the quality is the same. 

This is the topic of this week’s episode, where Randy talks with Zach Columbia, a coach and fitness director experienced in implementing gym programming systems. 

Join them as they discuss making a system that allows you to grow your gym without losing what makes it special. Learn how to bring in more clients, maybe even open new locations, and still keep the quality high.

Let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • The paradox of personal involvement in programming (02:25)
  • Systemizing programming for scalability (04:48)
  • The importance of brand control (09:01)
  • Creating a brand through systemized programming (14:04)
  • Challenges of team adoption (20:56)
  • Importance of coach-to-coach sessions (24:55)
  • Growth vs. scale (29:22)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

...more
View all episodesView all episodes
Download on the App Store

Built To Grow Fitness BusinessBy Tim Lyons and Randy Angsten, Tim Lyons, Randy Angsten

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

89 ratings


More shows like Built To Grow Fitness Business

View all
Power Athlete Radio by Power Athlete

Power Athlete Radio

595 Listeners

The GaryVee Audio Experience by Gary Vaynerchuk

The GaryVee Audio Experience

16,790 Listeners

Mind Pump: Raw Fitness Truth by Sal Di Stefano, Adam Schafer, Justin Andrews, Doug Egge

Mind Pump: Raw Fitness Truth

11,849 Listeners

REAL AF with Andy Frisella by Andy Frisella #100to0

REAL AF with Andy Frisella

32,584 Listeners

Why That Worked  – Presented by StoryBrand.ai by StoryBrand.ai

Why That Worked – Presented by StoryBrand.ai

1,927 Listeners

The Martell Method w/ Dan Martell by Dan Martell

The Martell Method w/ Dan Martell

495 Listeners

THE ED MYLETT SHOW by Ed Mylett | Cumulus Podcast Network

THE ED MYLETT SHOW

14,043 Listeners

Bedros Keuilian Podcast Show by Bedros Keuilian

Bedros Keuilian Podcast Show

2,253 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,367 Listeners

The Russell Brunson Show by Russell Brunson | YAP Media

The Russell Brunson Show

982 Listeners

Jason Khalipa Podcast by TRAIN HARD Media

Jason Khalipa Podcast

442 Listeners

Fitness Business University Podcast by Vince Gabriele

Fitness Business University Podcast

167 Listeners

Alloy Personal Training Business by Rick Mayo

Alloy Personal Training Business

51 Listeners

Dan Kennedy's Magnetic Marketing Podcast by Russell Brunson

Dan Kennedy's Magnetic Marketing Podcast

158 Listeners

Build with Leila Hormozi by Leila Hormozi

Build with Leila Hormozi

897 Listeners