There are two mistakes gym owners often make.

Some of them get really into making their programs and become so involved that they can't step back and see the bigger picture. 

It’s a kind of paradox - although deep involvement in programming can be a gym's unique strength, it can also be its Achilles' heel. The personal touch in programming is often what's actually holding back the gym's growth.

On the other hand, there are gym owners who only think about the business side and let their coaches do all the programming. In that scenario, things can feel out of control, where everyone does their own thing. 

Obviously, neither approach is perfect for growing a gym.

The key is to find a balance and make a system that keeps the stuff that makes your gym unique and makes it easy to get bigger without losing that unique experience.

The system should be easy to use and should make sure every client gets the same great experience, even if it's with different trainers. This doesn’t mean you need to make every workout the same. You just need to make sure the feeling and the quality is the same. 

This is the topic of this week’s episode, where Randy talks with Zach Columbia, a coach and fitness director experienced in implementing gym programming systems. 

Join them as they discuss making a system that allows you to grow your gym without losing what makes it special. Learn how to bring in more clients, maybe even open new locations, and still keep the quality high.

Let’s dive in!

Key Takeaways:

• Intro (00:00)
• The paradox of personal involvement in programming (02:25)
• Systemizing programming for scalability (04:48)
• The importance of brand control (09:01)
• Creating a brand through systemized programming (14:04)
• Challenges of team adoption (20:56)
• Importance of coach-to-coach sessions (24:55)
• Growth vs. scale (29:22)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

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