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📉 A lawyer advertising "Buy one divorce, get the next one half off" might get laughs—but what does it cost the rest of us? In this episode, John and Mike break down why cringe-worthy ads like this hurt the legal profession’s image and what small firm owners can learn about branding, reputation, and client trust.

📌 Key Takeaways

• Cheesy legal ads may grab attention, but they damage public trust.
• Your marketing reflects your professionalism—whether you like it or not.
• Smart branding starts with knowing the emotional impact of your message.

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