This week, Cassie and Erica chat with Jennie Toutoulis, Senior Manager of PR, Celebrity, Partnerships & Advocacy at a major beauty brand (one that we're SUCH fans of!). In this episode, Jennie shares a peek into her career journey, her best advice for those looking to enter the beauty and/or PR space, a look at what she values in working relationships and in partnerships for the brand, and her predictions for the future of PR as we inch closer to 2025.

Here's a peek at what we cover in this episode:

[00:02:59] - Jennie walks us through her career journey thus far, starting at Bravo as a publicity intern, working her way into influencer marketing with Tarte, and landing ultimately at her current company, a major beauty brand. She also shares her best tips for gaining a mentor, and how to navigate that mentor-mentee relationship long term.

[00:12:32] - Jennie shares a peek into the role she currently holds and her day to day tasks, like taking press requests about the brand's products and managing talent relations. She also explains how her team identifies the right celebrities and partners to work with the brand, and why brands should be investing in people-first marketing and building relationships that extend beyond the office.

[00:25:48] - Jennie gives her best advice for people looking to enter the beauty and PR space in today's digital landscape.

[00:32:12] - Jennie shares her predictions for the future of PR and the beauty industry as a whole as we inch closer to 2025!

Grab a drink and listen in to this week's Marketing Happy Hour conversation!

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Other episodes you'll enjoy if you enjoyed Jennie's episode:

⁠Online to Offline: Translating Brand Messaging Across All Channels | Kewanna Donaldson of Glossier⁠

Brand Communications 101 | Kate Haldy of Anthropologie

Product Marketing 101: Your Go-To-Market Toolkit | Jaylen Adams of Rare Beauty

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