How do you know when a business idea is worth pursuing?

Sometimes just choosing one and going for it, for as long as it feels right, comes with months (or years!) of turning it over again and again in your head – then again, sometimes we just go for it and figure the rest out later.

Our guest today is the fabulous Rachel Gerds, who together with her partner dove two feet in to an incredible new business and lifestyle, and in the sharing of her business story we chat about:

• Basing your business idea on the lifestyle you want to have
• Leaning into the rug being pulled out from under you
• The real difference between an intense corporate career and building your own thing
• Standing back to take a look at how far you’ve come
• And the magic in business DIY

This little synopsis just scratches the surface, so I know you’ll love this small business-building story.

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