The Jen Gottlieb Show

It’s Never Too Late: How Brent Yates Created a Top Weighted Vest Company in His 60s


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Today, I am hosting Brent Yates, a serial entrepreneur, best-selling author, and founder of Aion, the sleek weighted vest transforming wellness worldwide. His story isn’t just about business. It’s about resilience, faith, and reinventing yourself at any age.

 

Brent went from leading in the natural gas industry and gracing the pages of Business Week and Fast Company to facing personal and physical setbacks that forced him to rebuild from the ground up. He chronicled this transformation in his acclaimed book The Gravity of UP.

Brent’s story proves that your mess can become your message and that reinvention is always possible, even in your later years. If you’ve ever doubted your timing or your ability to bounce back, his story is the reminder you need to reset your mind for success.


"You waste more time trying to figure out things you know nothing about… Somebody's experienced what you're going through today.  Find people who have done it because otherwise you are gonna get stuck and it's gonna cost you." ~Brent Yates


In This Episode:

-  How and why Brent invented the Aion weighted vest

-  Transforming a personal solution into a business idea

-  What inspired Brent’s book, The Gravity of UP

-  Daily practices for success and transformation

-  Resetting and maintaining energy in your 60s

- The technology and design that make Aion vests unique

-  Building a global brand & overcoming impostor syndrome

-  Advice for aspiring entrepreneurs

-  Brent's parting shot and how to connect with him



Resources Mentioned In The Episode:

Brent’s Book, The Gravity of UP: https://www.aiongear.com/products/gravity-of-up  

Shop Aion’s weighted vests: https://www.aiongear.com/ 

Eckhart Tolle’s book, A New Earth: Awakening to Your Life’s Purpose: https://a.co/d/cIYRG10 



About Brent Yates:

Brent Yates is a serial entrepreneur and Wall Street Journal best-selling author with over 30 years of business experience. His personal journey from brokenness to holistic health led him to chronicle his story in his book The Gravity of UP. Brent’s healing journey also sparked the innovation of Aion, a premium weighted vest created to elevate movement, strengthen posture, and promote wellness. Alongside his entrepreneurial ventures, Brent is involved in non-profits and committed to fostering meaningful impact without bureaucracy.

Website: https://www.aiongear.com/ 

Instagram: https://www.instagram.com/brentyatesofficial/  

LinkedIn: https://www.linkedin.com/in/brent-yates 



Where to find me:

IG: https://www.instagram.com/jen_gottlieb/   

TikTok: https://www.tiktok.com/@jen_gottlieb    

Facebook: https://www.facebook.com/Jenleahgottlieb   

Website: https://jengottlieb.com/   

My business: https://www.superconnectormedia.com/    

YouTube: https://www.youtube.com/@jen_gottlieb


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