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Is chasing traffic and viral content actually hurting your business?

In this episode, I share a story from my early days as a blogger—when I drove hundreds of thousands of visitors to my site and made exactly $0—and the huge lessons learned that still shape how I create content and build businesses today.

Here's what I cover:

• The "Bulletproof Coffee" mistake that got me traffic but zero customers
• Why my "Double Unders" article brought fewer views but 100x more sales
• The danger of chasing vanity metrics and viral trends
• Why revenue is the only real metric that matters
• How to make sure your content aligns directly with your offer

💡 Key Lessons:

• Vanity metrics don't pay the bills: Traffic and views mean nothing if they don't convert to customers.
• Entertainment vs. education: Know the difference. A viral video may go nowhere if it doesn't tie to what you sell.
• Revenue is king: If your content doesn't lead to sales, it's just an expensive hobby.
• Always start with your offer: Build content backward from what you're actually trying to sell.

✅ The Takeaway: Stop creating content hoping it might work. Instead, reverse engineer your messaging from your actual offer. Solve real pain points that lead people directly into becoming customers.

⏱️ Chapters:

• 00:00 Why Massive Traffic Can Still Equal $0
• 02:15 The Bulletproof Coffee Blog: My Big Miss
• 05:45 The Double Unders Article: Aligned & Profitable
• 08:30 Stop Chasing Vanity Metrics
• 10:15 Money Is the Only Metric That Matters
• 12:45 Content Must Match Your Offer
• 15:00 Build From Pain Points, Not Just Trends

If your content isn't tied to your business goals, you're just making noise. Make it count, make it profitable—and always try harder.

Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort

#contentmarketing #businessgrowth #avoidvanitymetrics #tryharder #betterhumanbusiness