This isn’t a piece on passive income. 

It’s not a piece on the freedom to work from anywhere. 

Or, to pick up and travel the world. 

Instead? It’s about building a drop everything business and how I built it.

[Read the full blog post here].

You see, when most of us think of course or digital-product based businesses we think of the fun freedom that it may one day give us the opportunity to enjoy. 

We aspire to build the “bucket list” business:

One that creates deep impact for those we serve, whilst simultaneously giving us time, freedom and happiness in spades to spend time with little ones, live without financial burden and go on extended staycations. 

I know I sure did. 

Happily, six (almost seven) years of hard work, trial and error in, I have mostly done that. 

But, here’s the clincher. 

It’s not the “bucketlist” business that I have been the most grateful for this year. 

It’s the drop everything business. 

It’s building a business that has afforded me the ability to scale back and work less not by choice, but by necessity. 

From about March on this year, I have worked around 5-hours a week.

The fact that I even COULD – without financial burden or business ruin? – is something that I will always be eternally grateful for.

And so, in today’s podcast episode I want to share with you some of the things that made that possible for me.  

The truth is that it is, unfortunately, highly likely that at some point in all of our business careers there will come a time that we’re forced to slow down, pause or stop business as usual for less-than-desirable reasons. 

It might be a diagnosis, or a chronic health condition, or an accident. 

Whatever the reason, having the foresight to know HOW to set your business up in a way that supports you even when you aren’t “in it” is, I think, a superpower and a gift. 

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