The SCAMPER method can completely change the way you approach new product ideas in your business.

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SuperFastBusiness With James Schramko

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In the podcast:

02:20 - What can you replace?

03:46 - Consider combinations

05:04 - Learning to adapt

05:46 - When change is good and bigger is better

06:29 - What else is it good for?

07:21 - Is there something you can remove?

08:04 - Upside-down and inside-out

A week in the tropics can change the way you live and do business. Find out how HERE

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Transcription:

James Schramko here, and welcome back to SuperFastBusiness.com. And today, I would like to share with you the concept of the SCAMPER technique. Using SCAMPER, you can come up with fantastic business ideas with a very simple process. I used the SCAMPER technique early on in my online career to come up with an incredibly creative bonus that helped me sell website software, and it gave me an advantage. I was able to come to the market and fairly quickly dominate using the SCAMPER technique.

So what is the SCAMPER technique? It's actually an acronym, representing seven ways that you can consider an existing object in order to come up with something new. In other words, it's a creativity technique.

S stands for substitute, C for combine, A for adapt, M for modify or magnify, P to put to another use, E to eliminate, and R to reverse. We're going to explore each one of these in more detail.

As an entrepreneur, you'll often find the requirement to come up with ideas, whether it's for an existing product that gets stale, whether you want to add a new service to your business, or if you're just looking for innovation. And innovation is one of the two things that you need for business success, according to Peter Drucker. He was very keen on innovation and marketing. So in such cases, it's really good to have a framework to go by to make your brainstorming so much more productive, and overcome some of the sticking points that would hinder you getting ahead.

To apply SCAMPER, you simply take your product or service or process that already exists and you use that as a starting point. And by yourself or with the collaboration of others, you ask questions about your starting object based on the seven areas indicated in the acronym.

Discover sales strategy and how you can build your business while escaping the numbers game that many think sales is.

In the episode:

02:07 - The hemorrhoid guy

07:15 - When the student is ready...

11:51 - A love story in disguise

12:37 - Who are you meant to serve?

14:27 - This does not get you clients

18:52 - Be credible and likeable

19:49 - The first thing you need to implement

24:35 - Why do they buy?

29:14 - Your personal brand identity in 3 parts

35:01 - You'll be judged on this

36:53 - The opposite of a sales funnel

38:50 - They want to hear from you

39:42 - What infoproducts do for you

41:23 - When you can close the business

This is just one of the talks usually available only inside SuperFastBusiness membership - Click here to access the entire collection

A tropical adventure that will change the way you run your business? Details HERE

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Transcription:

James: Please welcome up to the stage, Matthew Kimberley. Come on mate. Do you want me to stay up here and support you?

Matthew: Stay a second James. Hold my hand. I don't think it would be inappropriate if we all took a second to give James...

James: You're trembling like a leaf.

Matthew: [laughs] Thank you darling. I don't think it would be inappropriate if we all took a moment to give James the standing ovation that he absolutely deserves. So could you please just join me in doing that.

James: Oh wow. Thank you. Thank you very much. (Here you go mate) That's nice to have one that I didn't orchestrate in the morning with my own introduction.

Matthew: I hear from a colleague of a mine who's a great public speaker, he says, "If you want to get a standing ovation every time, get them standing up before you finish your presentation.” And then get them to clap at the end. Standing ovation!

Speaking of standing up, would you please do me a favor of standing up. I'll tell you exactly why I'm asking you to stand up in a second. Can you stand up and shake out your arms like so. Just shake them out. I'd like to see everybody standing up, unless there's a very good reason why you shouldn't be. Thank you so much!

Now center yourself, put your arms in front of you like this. That's great. That's great. And then slowly stop the shaking and put your fingers out, like you're doing the diving I'm OK sign. And you're actually clutching a pair of imaginary sunglasses. And as you put those sunglasses on, you can slowly sit down. And the reason you're all wearing sunglasses is because you are about to be dazzled. Kaboom! Thank you! (pointing to audience) One person eh?

[Audience laughing]

Matthew: Love that you laughed.

A little background on Matthew

That's me. That is the face of a man with terrible hemorrhoids. Sparing you any medical details, the year was 2009, and I was hustling and grinding like the best of them. I was the CEO of Target Recruitment. Target Recruitment did 1.1 million in its first year, did 2.6 in its second year, and its third year, my ass was falling out. I was feeling like death. My relationship with my business partner was terrible. He hated me, I hated him. I left with my tail between my legs, and I changed my life. And that was my road to Damascus moment, which every speaker apparently has to have in their presentatio...

What are the must-haves for an effective Facebook advertising campaign? In this episode Ilana Wechsler shares her facebook advertising tips.

Presentation highlights:

00:45 - Can Facebook ads work for you?

02:09 - Navigating the Facebook ads maze

03:11 - Why Facebook ads are good

05:19 - The biggest mistakes you can make

07:48 - Where best to start with Facebook ads

12:19 - A tried and tested method to growing your audience

16:20 - Three Ws you need to think about

18:22 - The power of video

19:22 - How to quickly accumulate social proof

20:49 - What are the elements of a good ad?

24:24 - Rules of scaling

28:40 - Two ways to use Messenger ads

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Transcription:

James: Next up, we're going to continue our traffic journey. Does anyone here use Facebook? Do your customers use it? Because I think that's going to be a really important session for you. So we're going to bring back Ilana. Come on, Ilana. Big round of applause for Ilana Wechsler. Take it away.

Ilana: Good morning, everyone. Welcome back. We've got dusty heads. I know I do.

Alright, so by far and away, the biggest question people ask me when it comes to Facebook ads is, I'm in B2B - Facebook ads can’t work for me. Unanimously, everyone asks me. I talk to business owners all the time and I usually respond one way, I usually say, “Are you aware that there are, according to Facebook, almost two billion people active users on Facebook? Two billion. And of those two billion people, they spend one hour on Facebook or Instagram.”

So, they're there, and they spend a long time on there. So yeah, I would agree with you. I wouldn't go to Facebook to buy new brake pads for my car. No, that's not the first place I'm going to go. I'm going to go to Google for that, right? But, would I be interested in reading an article about the warning signs that I might need new brake pads. Because that's going to impact my family. Yeah, I'd be interested in reading that and then I’m going to do a Google search to buy new ones. But, it's that brand awareness, that market awareness that you can really grow your audience on there.

So, you’ve got to think differently. If you're in a non-traditional business, then you've got to think differently when you advertise on Facebook. So, Ben did an awesome presentation talking about e-commerce but what if you're not in e-commerce?, which I would say a lot of you in the room aren’t. So then, what do you do? You’ve got to think creatively. You got to think out of the box.

Navigating the Facebook Ads maze

OK. So, most people are a bit lost in where they go with their Facebook ads, if they're in the non-traditional kind of business. They know the treasure is there but they can't quite get there.

How do they get there? I can't navigate the maze. And the answer is there’s probably not really one correct maze. There's a real grey area when it comes to Facebook and that it doesn't follow a formula but use that to your advantage. Because it's quite a forgiving ad platform because of the social nature of it....

Get best practices, video marketing tips and insights from video marketer Brian G. Johnson for lifting your YouTube channel subscriptions to the 10,000 mark.

Podcast highlights:

03:06 - What do subscribers do for your business?

06:07 - YouTube channel versus Facebook vids

08:40 - Can anyone do it?

10:31 - Dialling back the crazy

12:17 - Why YouTube is great for longevity

17:41 - Things learned on the way to 10,000 subs

21:02 - What camera do you use?

29:04 - Triggering your rewards

30:16 - Pre-success declarations

33:23 - From SEO to YouTube

37:29 - The skinny on Brian’s latest book

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Part 1 of the series

Part 2 of the series

Transcription:

James: James Schramko here welcome back to SuperFastBusiness.com. And today is, of course, Video Tips Part Three. This is a three part series, believe it or not, and we're talking about the evolution of growing a 10,000-subscriber YouTube channel in under a year. And of course, to talk about that, I've brought back my good buddy Brian Johnson.

Brian: James, it's great to be here. Thank you so much for having me. I'm excited to share. We're going have some good times today.

James: I hope we get a special guest appearance from your poodles today.

Brian: Well, you never know what could happen. One can hope, though.

James: Now just a quick recap. We first got together not quite a year ago but quite some time ago. We were talking about how using video in Part One of our series, which was Episode 492 on the SuperFastBusiness.com blog.

And we talked about how to have a brand and strategy and things in Part Two, which was Episode 499. And here we are at Part Three. So it's taken us a little while to put together this three-part series, but the great thing about that is it's given us an opportunity to see what you've been up to and especially what you've learnt since you started the series to now. Because I think you've been continuing that journey. I'm pretty sure when we started this series you didn't have 10,000 subscribers yet, is that right?

Brian: Oh when we when we did our first podcast, James, I had maybe 4,000, 5,000 subscribers, so I've increased by three times which is pretty neat, to see that kind of a growth in a year. It's been tremendous. Today, I'm close to 16,000. So it's going pretty fast now.

James: Maybe by Part 5 you'll be up to 100,000.

Brian: Did you see Zoolander? No, I'm sorry. Oh, what's the Michael Meyer’s, Doctor Evil? One million subscribers.

How subscribers translate into business

James: I do actually work with some clients who have hundreds of thousands of subscribers, and it's really interesting seeing how powerful it is to have a strong subscription presence on YouTube. Obviously,

If you don’t already have your own web TV show, our chat with video podcaster Andrew Lock might just give you the nudge you need on starting a podcast.

In the podcast:

02:27 - Why have a show in the first place?

05:56 - Traditional TV versus the Internet

12:07 - How easy is it these days?

14:10 - An audience for everybody

17:19 - Hope for introverts

28:46 - Tactics you can use

30:58 - Some of the catches

35:12 - Other stuff from Andrew

39:07 - A piece of parting advice

Want your own show? Check out Andrew's course

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Transcription:

James: James Schramko here. Welcome back to SuperFastBusiness.com. And today we are talking about how to create a profitable video podcast show, so to speak. And I've brought back serial entertainer Andrew Lock to talk about this. Good day, mate.

Andrew: Wow. I've never been called that before. Serial entrepreneur, yes. What a privilege it is to be on SuperFastBusiness as you dominate the world.

James: Well, we'll have to find a picture of you with an unusual attire or something from the recent event.

Andrew: Well, that shouldn’t be too hard.

James: You've been known to entertain. And I invited you over to SuperFastBusiness Live again this year of the back of the year before, where you were voted most popular speaker for your discussion around memberships.

Andrew: Yeah, that was fun.

James: You know, you seemed to be aligned with a lot of the same topics that I'm talking about on this show. We're always talking about memberships and subscriptions and this obviously being a podcast, I'm a huge fan of publishing content and bringing in an audience and finding people who are a good fit to help in moving them through to other solutions.

Andrew: I was just going to say, we both do those things because they work.

James: They do work. And it's always good to just cross collateralize some ideas.

Why have an online show?

I remember when I bumped into you in the loft apartment many, many years ago. You had a top video on the iTunes platform, I think it was the number one business show. And you've obviously made huge headway in the video side of things, and I've primarily stuck to my audio format. And it's really good to just talk about some of those subtle differences. Why is this important at all? I suppose we should start with the simple stuff. Why would we even think about having a video or audio show of any kind?

 

"Online videos are shared over a thousand percent more than articles. "

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Andrew: Well, ultimately it's about getting people's attention. You know, especially the younger generation these days, they're just not reading as much as they used to. In fact I came across some interesting stats recently that well, for one thing, millennials spend more time watching videos on their mobiles than they watch traditional TV. Like, way more! Online videos are shared over a thousand percent more than articles. I think the actual figure is 1200 percent more. And it's just really getting in front of people in a way that is very easy for the...