James Schramko Podcast

The OwnTheRacecourse (OTR) strategy works for any business model as proven by the success of Clint Paddison’s Paddison Program membership's subscription business model.

Dustin Matthews

Interview highlights:

02:28 - When you co-author with big names...

03:59 - How necessary are credentials?

05:40 - Just how credible are speakers?

08:19 - Choreography versus playing by ear

11:45 - THIS is mission critical

13:30 - Why people like transformation

16:19 - Introducing Dustin Matthews

19:41 - Taking the pulse of your audience

24:18 - The five key components of communication

25:46 - Come out of the gates swinging

28:39 - Make sure you discover something

33:26 - Let people know what their pain is

40:55 - Where you deliver the meat

52:01 - Why wait till the end for a yes?

56:43 - The big takeaway

Access a wealth of business resources and James’s personal coaching inside SuperFastBusiness membership

Free Download - Grab the Framework (and Transcription)

Transcription:

James: James Schramko here. Welcome back to SuperFastBusiness.com. Today, we are discussing powerful presentations and I've brought along Dustin Matthews to help us out. Welcome, Dustin.

Dustin: James, I am thrilled to be here. Thanks for having me on.

James: So Dustin, you have a new book out. NoBSPresentations.com, which I note is co-authored with Dan Kennedy and it will be joining my no BS library, which is taking up a fair bit of shelf space right now.

Dustin: Me too.

James: Obviously, to be in a position of co-publishing with Dan Kennedy, you have built your career to a position where you've not only got his attention but have entered into a business deal. So that must be very exciting for you.

Dustin: Yeah, absolutely. I've been asked, how did you do it? How did you pull it off? And I always say money because if you know Dan, you know that he accepts money and what I mean by that is 13 years ago, I read one of his books and it dramatically set me on a different course in life and it got me really fired up about marketing and business. And so now, 13 years later, to co-write a book with him, I've given him lots of money and seminars and I've been the great student and been able to bring some value by showing the speaking side or presentation side and so definitely thrilled and excited. It's been great to be on interviews and podcasts and such. But enough about me. I want to deliver some value here today, deliver the goods.

James: Well, I really do think that is a story. Just about everyone listening to this will have heard of Dan Kennedy and some people may have heard of you. But some people won't. How much power do you think there is in co-branding with someone who is further up the food chain?

The power of co-branding

Dustin: Oh, big time. And I've done this not just in books like with Dan but with events. And so I've done this as a business growth strategy meaning teaming up with people that already have a list or already have influence or already have an audience. And I think a lot of business owners can, whether you consider yourself an A-list, B-list, C-list, you're just getting started, there's always a way to team up and partner. And so obviously being attached to Dan for those of you that know in the business world, it's a big thing. And you know,

Speaking and branding expert Dustin Matthews is this episode’s guest, with pointers that will put power into your next presentation.

Kevin Rogers went from being a stressed-out freelancer to owning a paid copywriting community with a life he loves. Find out how in this Own The Racecourse case study.

Kevin Rogers went from being a stressed-out freelancer to owning a paid copywriting community with a life he loves. Find out how in this Own The Racecourse case study.

OTR (Own The Racecourse) has been updated for 2017. See what’s changed and what’s continued to work since the game-changing course was introduced five years ago.

OTR (Own The Racecourse) has been updated for 2017. See what’s changed and what’s continued to work since the game-changing course was introduced five years ago.

Video highlights:

00:20 - Why so many projects?

02:29 - To diversify or not to diversify

05:01 - This should be your number one filter

06:31 - An obvious choice

07:32 - Passion is where it’s at

08:30 - Can you do THIS with your business?

09:05 - Is your market on the up?

10:29 - Consider scalability

11:23 - Leverage with by-products

12:11 - Are there easy wins?

13:09 - Can you get to your customers?

13:46 - Score your opportunities

14:28 - Your next course of action

Need a hand growing your business? James will coach you privately inside the SuperFastBusiness membership

FREE Download - Grab the Worksheet (and Transcription)

Transcription:

James Schramko here from SuperFastBusiness.com. Today, I want to discuss with you which product or service should you be focusing on. Chances are you have a number of projects that you’re working on. And the very first thing that we should do is question, why have you got so many projects that you’re working on?

Are you a starter who likes to read an email, start a new challenge or a course, get into the first intro module or so and then stop? And then you go into the next one? Or are you just trying things because you have an idea and then you’re trying to monetize it, which is effectively putting the cart before the horse and you’re never making success with it so you start the next thing? Or maybe you’ve just got 15 things on the go because you have entrepreneurial ADD and you’re getting stuck.

Now over the years, I’ve tried a few different things. I went from having one job to having one job and then side jobs. And the main side job that worked for me was my online business. And when I went into my online business, I wasn’t exactly sure what I should do.

Now at this point, if you haven’t already seen it, I would refer you to my very popular post on SuperFastBusiness.com, which is all about Ikigai. Ikigai is finding your perfect sweet spot in life where you’re balancing out things that you’re good at, things that you can get paid for, things that you enjoy, etc. And that’s a deeper topic. So go and check that out if you haven’t already found that, if you’re still drifting around.

So when I started out online, I tried a few different things and eventually after trying a few different things, I found the thing that was going to be my first hundred thousand dollars’ worth of income as an affiliate and that was selling software. And it worked out for me. And then from there, I started all these different business models, and at one point, I had 12 different income streams. But as you know, you can get spread too thin.

Should you diversify?

Now I did it to diversify because I never wanted to run out of cash again, which I did the very first Christmas after I quit my job just because I effectively sent a company broke. I actually sold so much of their product they couldn’t deliver and they had to do refunds and then they didn’t pay me. So I started diversifying. But you can diversify too much.

"You can diversify too much."CLICK TO TWEET

Are you focusing on the right products or services in your business? Get smart filters and business strategy in this episode of SuperFastBusiness.

In the video:

00:20 - A phenomenon you should look at

01:29 - Increase THIS and your conversions will skyrocket

02:44 - Most people get this wrong, shift your focus

03:49 - Helping people get a result

You don't need to build your business on your own. Join the SuperFastBusiness membership to receive personal coaching for your business. Every post gets answered.

Download the Profit Work Sheet and PDF Transcription

Transcription:

James: James Schramko here with a short video, and I want to share three things today that are the fastest path to adding some more money to your business. So let's go.

10 percent 10X

The first thing you can do is to have a look at this 10 percent 10 X phenomenon. And that is that 10 percent of your audience would happily pay 10 times more for your product or service. So the simple outcome here is add a product or service on top of the highest product or service that you have. How does this look in real life?

Well, I have a product called SuperFastBusiness membership, and it's around about a thousand dollars per year right now. There's around 500 or so members in that program. Now if I take 10 percent of that and add a 10 times more offer, we end up with something similar to SilverCircle. Well the reality is, it's 18 times more expensive, and I have six percent of the same number in there, near about 30 people. So it really does work out.

"What could you add on top of your highest level product or service?"CLICK TO TWEET

So the question for you is what could you add on top of your highest level product or service and then offer to 10 percent of your market? So you could go out to your market and you would expect around 10 percent of your audience would be interested in that. I'd love to know how you go with that.

Be more relevant

OK. Tip number two. The second thing you can do is to be more relevant to your audience. And the simplest way to do that is to figure out the top three to five types of customers you have coming to your website. And I would start with your home page and see if you can come up with a simple segmentation. So we want to segment our audience.

"Segment and prosper."CLICK TO TWEET

We've been doing this forever in the offline world, and it's time for us to do this online. If you go to the homepage of SuperFastBusiness.com, you'll see I have a simple segmentation. There's a two-step segmentation. Step one is by type of challenge.

And step two is by profit level of my audience.

Why would I do that? Well I need to segment out people who are not a perfect fit for my program. And if they are a perfect fit, I want to have the exact right words and language for them.

So when the perfect fit customer comes through that segmentation,