James Schramko Podcast

What are the must-haves for an effective Facebook advertising campaign? In this episode Ilana Wechsler shares her facebook advertising tips.

Podcast highlights:

03:06 - What do subscribers do for your business?

06:07 - YouTube channel versus Facebook vids

08:40 - Can anyone do it?

10:31 - Dialling back the crazy

12:17 - Why YouTube is great for longevity

17:41 - Things learned on the way to 10,000 subs

21:02 - What camera do you use?

29:04 - Triggering your rewards

30:16 - Pre-success declarations

33:23 - From SEO to YouTube

37:29 - The skinny on Brian’s latest book

Level up your business while relaxing on a boat in the Maldives - Click HERE

 

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Part 1 of the series

Part 2 of the series

Transcription:

James: James Schramko here welcome back to SuperFastBusiness.com. And today is, of course, Video Tips Part Three. This is a three part series, believe it or not, and we're talking about the evolution of growing a 10,000-subscriber YouTube channel in under a year. And of course, to talk about that, I've brought back my good buddy Brian Johnson.

Brian: James, it's great to be here. Thank you so much for having me. I'm excited to share. We're going have some good times today.

James: I hope we get a special guest appearance from your poodles today.

Brian: Well, you never know what could happen. One can hope, though.

James: Now just a quick recap. We first got together not quite a year ago but quite some time ago. We were talking about how using video in Part One of our series, which was Episode 492 on the SuperFastBusiness.com blog.

And we talked about how to have a brand and strategy and things in Part Two, which was Episode 499. And here we are at Part Three. So it's taken us a little while to put together this three-part series, but the great thing about that is it's given us an opportunity to see what you've been up to and especially what you've learnt since you started the series to now. Because I think you've been continuing that journey. I'm pretty sure when we started this series you didn't have 10,000 subscribers yet, is that right?

Brian: Oh when we when we did our first podcast, James, I had maybe 4,000, 5,000 subscribers, so I've increased by three times which is pretty neat, to see that kind of a growth in a year. It's been tremendous. Today, I'm close to 16,000. So it's going pretty fast now.

James: Maybe by Part 5 you'll be up to 100,000.

Brian: Did you see Zoolander? No, I'm sorry. Oh, what's the Michael Meyer’s, Doctor Evil? One million subscribers.

How subscribers translate into business

James: I do actually work with some clients who have hundreds of thousands of subscribers, and it's really interesting seeing how powerful it is to have a strong subscription presence on YouTube. Obviously,

Get best practices, video marketing tips and insights from video marketer Brian G. Johnson for lifting your YouTube channel subscriptions to the 10,000 mark.

In the podcast:

02:27 - Why have a show in the first place?

05:56 - Traditional TV versus the Internet

12:07 - How easy is it these days?

14:10 - An audience for everybody

17:19 - Hope for introverts

28:46 - Tactics you can use

30:58 - Some of the catches

35:12 - Other stuff from Andrew

39:07 - A piece of parting advice

Want your own show? Check out Andrew's course

Take the trip of a lifetime to the Maldives with James. Details HERE

 

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Transcription:

James: James Schramko here. Welcome back to SuperFastBusiness.com. And today we are talking about how to create a profitable video podcast show, so to speak. And I've brought back serial entertainer Andrew Lock to talk about this. Good day, mate.

Andrew: Wow. I've never been called that before. Serial entrepreneur, yes. What a privilege it is to be on SuperFastBusiness as you dominate the world.

James: Well, we'll have to find a picture of you with an unusual attire or something from the recent event.

Andrew: Well, that shouldn’t be too hard.

James: You've been known to entertain. And I invited you over to SuperFastBusiness Live again this year of the back of the year before, where you were voted most popular speaker for your discussion around memberships.

Andrew: Yeah, that was fun.

James: You know, you seemed to be aligned with a lot of the same topics that I'm talking about on this show. We're always talking about memberships and subscriptions and this obviously being a podcast, I'm a huge fan of publishing content and bringing in an audience and finding people who are a good fit to help in moving them through to other solutions.

Andrew: I was just going to say, we both do those things because they work.

James: They do work. And it's always good to just cross collateralize some ideas.

Why have an online show?

I remember when I bumped into you in the loft apartment many, many years ago. You had a top video on the iTunes platform, I think it was the number one business show. And you've obviously made huge headway in the video side of things, and I've primarily stuck to my audio format. And it's really good to just talk about some of those subtle differences. Why is this important at all? I suppose we should start with the simple stuff. Why would we even think about having a video or audio show of any kind?

 

"Online videos are shared over a thousand percent more than articles. "

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Andrew: Well, ultimately it's about getting people's attention. You know, especially the younger generation these days, they're just not reading as much as they used to. In fact I came across some interesting stats recently that well, for one thing, millennials spend more time watching videos on their mobiles than they watch traditional TV. Like, way more! Online videos are shared over a thousand percent more than articles. I think the actual figure is 1200 percent more. And it's just really getting in front of people in a way that is very easy for the...

If you don’t already have your own web TV show, our chat with video podcaster Andrew Lock might just give you the nudge you need on starting a podcast.

Interview highlights:

01:47 – Did growth just happen?

05:01 – When you hit 20 million…

07:32 – Why not spend more?

08:59 – Knowing how big your business is

11:16 – Triggers and reporting

14:42 – Does segmentation come into play?

17:26 – The impact of current events

21:46 – A CEO’s routine

24:53 – Growing pains to look out for

28:34 – Tool/technique recommendations

30:45 – Sources of business ideas

33:45 – An effect of success

Plan the future of your business while relaxing in the Maldives. Click HERE

Download the PDF transcription

Transcript:

James: James Schramko here. Welcome back to SuperFastBusiness.com. I’ve got a guest back for the second time. The last time I interviewed this guest, his business was doing around $5 million a year. We were talking about the comparison between direct response and ecommerce styles of marketing and how you can actually blend the two in what he does with his successful business called Survival Frog, and that was episode 491 in August of 2016. Now, here we are, at the time of recording at the end of May 2017, and our guest has almost doubled the business. So today, I’m going to be speaking with Byron Walker about business growth. Welcome to the call, Byron.

Byron: Great. Thanks, James. Glad to be here.

James: Now, I’m interested in the story of how you’ve doubled your store in less than a year. Especially because business growth is a hot topic with both SuperFastBusiness and especially SilverCircle. A lot of the things that I focus on are to achieve business growth. And I think the first thing that we should probably address is, was the growth something that you had planned or has it just happened?

Can you plan growth?

Byron: Yeah. It was definitely planned. In fact, I think a lot of the reason why we’re not only growing but growing in a fairly smooth manner; I mean yes, there’s growing pains and there’s craziness, but overall for the type of growth we’re seeing is fairly well leveled and feels good. And I think the reason behind that is we had already gotten a lot of our basics down, our procedures, documentation, the right people in the right seats. A lot of the things were in place that allowed us to grow. Because I mean growth is great, but sometimes it can cause a lot of damage too. And so we’re growing but we’re also growing where we’re increasing margins. Don’t get me wrong, it is so crazy but it’s pretty well-controlled in our growth. So it was planned and I felt we had a really good strong base before we really started popping the lid off the top.

James: So when you sit down and think about where you want the business to go, who’s involved in that process and what is the process that determines what you’re going to plan and what is the plan for Survival Frog?

The plan

Byron: Again, I’ve got the right people in the right seats. Myself, I’m the CEO, and although I’m out of the day-to-day operations, I’m very heavy into the strategic planning of the company. And so who’s behind that? Certainly, I would take the lead role as the CEO of the company in charting the path to the future and where we’re going.

Discover how one ecommerce store doubled its $5 million a year revenue in less than a year’s time.

Video highlights:

01:26 - When a group comes together

02:46 - A hyper brainstorm

03:46 - What’s working best for you?

04:17 - Where the money is in the business

06:08 - Delivering sustained value

07:52 - What’s on your action list?

The best way to rethink your business is to get away from it. Escape with James this September - Details HERE

Download the PDF transcription and Business Improvement Worksheet

Transcription:

It's James here. I want to share with you today some highlights that I got from my Maldives mastermind trip in September 2016 because as I'm preparing for the Maldives Mastermind coming up in 2017, which is in September, I'm just going through and reliving some of the experience.

It's really quite phenomenal. You get off the airplane at the airport in Mali, and you step onto the tender that takes you out to the big boat. And that first night, they have a welcome drink, the air is warm, you find your cabin, you sleep, you wake up the next morning in paradise, like aqua-colored water. There's this shift that goes over you.

Then what I did is I took guests through some facilitated business mastermind exercises. In addition to sitting down with each one of them individually over that week. So I just want to share some of the things we talked about. Maybe it's time for you to do a reset on your business. So you can do this by yourself at home. You could do it next time you're away. I really recommend you do these things when you're away from your business because it gives you more perspective. Of course, you could do it with me in the Maldives in September as well if you'd like to do that.

Group dynamics

So, when we got together, of course there's this group dynamics. It's people coming together. It's a new group. You've got to find out who does what and where they're at and learn more about them. So I do an introduction exercise where I take people through a mindset exercise, opening them up for the experience and helping them be ready to make change, because that's what I would like to have happen over that week. I want them to come out of the end. So when you're sitting down doing your planning, think about what result do you want, what does success look like, and where do you want to move to. So that's what we do there. We share something each so that we can start to feel for who's there.

 

"What does success look like?"

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The next thing that we do is we go deeper into people's specialties, not only what they're really good at but what they really want help with. So I start joining people up naturally. And you'll find that over the breaks, over the snorkelling sessions or the breathing exercises or the lunch on the deck, or the dinner or the breakfast and the casual couch conversations that happen, people gravitate towards the people who are like them, people who have a strength they're interested in, but also if people can solve someone else's challenge, they're going to gravitate there and help them out, which is just wonderful to see.

The PEQ technique

Then the next exercise we do is called a PEQ, and I learned this technique from Ed Dale, but it's like a hyper brainstorm. It's not just a blind one where the strongest people in the room get the m...

The tropics are a great place for surfing, snorkeling, self improvement, and most especially reevaluating how you live and do business.

In the interview:

03:14 - Setting yourself apart

06:39 - Why pick a fight?

10:24 - There’s got to be other stories

16:05 - More than a glorified testimonial

18:21 - The power of origins

20:13 - You MUST create value

22:07 - Straddling two worlds

26:31 - How to build authority

30:40 - The roundup post strategy

34:02 - Co-authoring content

35:51 - Can you skip content marketing?

39:52 - The hardest part

41:31 - Some wild ideas for retooling content

50:14 - Going back to the core problem

Part 1 of the series

Enjoy a trip on a boat in the Maldives (and grow your business while you’re at it) - Early bird tickets HERE

Download the PDF transcription and Tips For Leveling Up Your Blog Content

Transcription:

James: James Schramko here from SuperFastBusiness.com. Welcome back. This is part two of a special series with my friend Kyle Gray who is an entrepreneur who helps startups and small businesses grow especially around content marketing. In our part one, which is the episode prior to this, we talked about how you go about making content creation a little less challenging, a little less intimidating, and we covered some really epic points. I encourage you, please go back and listen to episode one if you've just arrived at this post because this episode is going to continue to build on what we talked about before.

In the last episode, just for a quick highlight, we talked about content strategy, we talked about style guides, we talked about key relationships and influencers, building a keyword bank, leveraging your own story. We had a bit of banter about two perspectives. How we've leveraged our content flow a little bit. We talked about stories and some things that you must do and a couple of content marketing mistakes that you shouldn't do. So I encourage you, please go back and listen to that.

We also published a guide called 9 Tips for Easier, Better Content Marketing, which you can go and download from part one. So go and grab that. In that guide, we talk about some of the tips that are going to help you make way better content and build more empathy with your audience and get right into the zone of where your customer wants you to be. So with that mention, I'd love to welcome back Kyle Gray to the episode.

Kyle: Thanks so much for having me again, James. I'm excited to be back.

James: Well, you're pretty much back because we had plenty of things to talk about in part one, and we didn't finish our list of ideal topics to cover. So today, we're going to cover some extra topics. We're going to talk about the blog's purpose and how we can stand out from every other blog. We're going to use some examples in that section. We'll also talk about beyond just getting traffic for your content and how we can use it to build relationships.

We'll also continue on that journey of how we c...