James Schramko Podcast

Making more money can be simple. Learn how to increase revenue and customer retention in this episode.

Podcast highlights:

01:18 - From music to recruiting

03:27 - Stuck in old ways

06:06 - Enriching, harnessing and sustaining

10:13 - The Swiss army knife

13:06 - An unconventional system

18:25 - Reporting and rewards systems

20:23 - How do I keep my job?

24:48 - A quick recap

26:34 - When it's time to let go

32:49 - In closing

Get more solid help building your business inside SuperFastBusiness membership

Discover what a week in the Maldives can do for your business. Details HERE

Download the PDF transcription

Transcription:

James: James Schramko here. Welcome to SuperFastBusiness.com. Today, we're talking about hiring and to do that, I've brought along a special guest, Scott Wintrip from highvelocityhiring.com. Welcome Scott.

Scott: Hello James. Glad to be with you.

James: So I got a hold of your book, High Velocity Hiring, and it’s kind of like the title is a giveaway really to the key message there. What do you think is the big discovery that will shock my listeners when it comes to hiring?

Big discovery

Scott: So there's been a mindset in hiring, even a mantra that goes with it. And the way it goes is you should be slow to hire and quick to fire. I certainly kind of agree with moving on, letting somebody go when it's clear they're not a fit. It's the 'slow to hire' part that I have a problem with. Lots of leaders equate spending time and effort on hiring, and the more time and effort you spend, the better the hire they think will be. That's increased the rounds of interviews from two to three to four, I've heard five and even six rounds of interviews before they’ll offer somebody a job.

 

"The longer the process, the worse the hire."CLICK TO TWEET

What I've discovered in my work is the longer the process takes, the worse the hire usually turns out. And the opposite is true. The faster you hire, if you have a process that allows you to fill jobs after just one interview, those end up being the best hires with the very best people.

James: So what sort of process did you use to discover this? How do you do that kind of research?

Scott: Well, the research was my own beating my head against the wall early in my career. I started up my career as a recruiter and I didn't know much about recruiting. I was a music major in college. Of course you see the immediate connection there, James, I'm sure, between music and recruiting, there is none. So I had to learn how to do it from scratch.

"Businesses always need somebody today."CLICK TO TWEET

When I started out, what I found was, the businesses always needed somebody today. Every time they had a need, it was today or yesterday. So because I had so little knowledge, I had to rely on common sense. My common sense idea is, if they always need people today, I better cultivate people before they need them. So I did that,

Prepare to change the way you go about hiring employees and managing your team.

Podcast highlights:

02:44 - Differentiating a job from a business

03:48 - The laptop dependency test

11:30 - What is your business model?

13:13 - From Brent’s studio to the present

19:27 - What could happen while you’re away?

28:45 - When to take action

30:45 - The relationships you form

36:27 - Re-calibrating along the way

43:08 - The main point of the episode

Build your business better - join James’s mastermind/getaway in the Maldives. Details HERE

Download the PDF transcription

Transcription:

James: James Schramko here. Welcome back to SuperFastBusiness.com. Today, a very, very special episode, because it's been a little while between episodes and part of the reason is, for the last month or so I've been travelling and the team have been putting up some information on the website while I've been away. But that's really the subject of today's podcast. Today's podcast is called The Travel Test - How To Know If You Have A Solid Business Or Really Just A Job. And I've got a special guest here with me, Brent Mail. Welcome to the call.

Brent: Thanks for having me, James.

James: You pretty much invited yourself on the show. I'm just kidding. When I was away in Europe, you sent me a message and you said, “Hey, would you like to go to Fiji and surf for a week?” And I said, “Sure.” And that's basically how that happened.

So you and I have just spent the last week in tropical paradise Fiji, surfing the aqua blue waves over shallow coral, improving our surfing ability. And during that week we had some wonderful experiences, and we thought it would be a great idea to share some of the nuances to this.

And we should also step back a little bit and let our audience know a bit about who you are, Brent, and also how we met a few times in the past. So first off, you are a photographer and you have a website called ShareInspireCreate.com. Is that right?

A little background on Brent

Brent: Yes, that's right. And that's kind of my values. I used to have my name on it, but then I just wanted to get away from my name, because it’s not about me, it's about the people that I can help.

James: Well, here at SuperFastBusiness.com, we can relate to that.

Brent: Cool.

James: Creating something bigger than our own name. It is kind of tied into our topic, though, which is starting to look at the differences between a job and a business.

Job vs Business

When you have a job, for example, the person who would take us in a maxi taxi with our surfboard bag to the airport, that person generally has a job, because they're driving in a taxi. Now maybe they own the taxi, and maybe they own a few taxis, and they lease them out to other drivers. And if that were the case, they start to look more like a business owner. Because if they're not going to drive the next shift, the taxis will still circulate, the money will still come in from the lease rental, and the business will continue.

So this is a really interesting topic and something I've been through personally researching for the last few years. And a big turning point for me was when I went to the Maldives the first time. And I've been there several times now, maybe four. I’m coming up the fifth time soon. And the first time that I went away, my big sort of goal was to be able to take that week away without a laptop....

A real business can function with minimum input from you. Do you dare to take the travel test?

Copy and paste the code below to embed the infographic into your website

Infographic Source

SuperFastBusiness With James Schramko

Download the Infographic

In the podcast:

02:20 - What can you replace?

03:46 - Consider combinations

05:04 - Learning to adapt

05:46 - When change is good and bigger is better

06:29 - What else is it good for?

07:21 - Is there something you can remove?

08:04 - Upside-down and inside-out

A week in the tropics can change the way you live and do business. Find out how HERE

Let James coach you to business success when you join SuperFastBusiness membership

Download the PDF transcription

Transcription:

James Schramko here, and welcome back to SuperFastBusiness.com. And today, I would like to share with you the concept of the SCAMPER technique. Using SCAMPER, you can come up with fantastic business ideas with a very simple process. I used the SCAMPER technique early on in my online career to come up with an incredibly creative bonus that helped me sell website software, and it gave me an advantage. I was able to come to the market and fairly quickly dominate using the SCAMPER technique.

So what is the SCAMPER technique? It's actually an acronym, representing seven ways that you can consider an existing object in order to come up with something new. In other words, it's a creativity technique.

S stands for substitute, C for combine, A for adapt, M for modify or magnify, P to put to another use, E to eliminate, and R to reverse. We're going to explore each one of these in more detail.

As an entrepreneur, you'll often find the requirement to come up with ideas, whether it's for an existing product that gets stale, whether you want to add a new service to your business, or if you're just looking for innovation. And innovation is one of the two things that you need for business success, according to Peter Drucker. He was very keen on innovation and marketing. So in such cases, it's really good to have a framework to go by to make your brainstorming so much more productive, and overcome some of the sticking points that would hinder you getting ahead.

To apply SCAMPER, you simply take your product or service or process that already exists and you use that as a starting point. And by yourself or with the collaboration of others, you ask questions about your starting object based on the seven areas indicated in the acronym.

The SCAMPER method can completely change the way you approach new product ideas in your business.

In the episode:

02:07 - The hemorrhoid guy

07:15 - When the student is ready...

11:51 - A love story in disguise

12:37 - Who are you meant to serve?

14:27 - This does not get you clients

18:52 - Be credible and likeable

19:49 - The first thing you need to implement

24:35 - Why do they buy?

29:14 - Your personal brand identity in 3 parts

35:01 - You'll be judged on this

36:53 - The opposite of a sales funnel

38:50 - They want to hear from you

39:42 - What infoproducts do for you

41:23 - When you can close the business

This is just one of the talks usually available only inside SuperFastBusiness membership - Click here to access the entire collection

A tropical adventure that will change the way you run your business? Details HERE

Download the PDF transcription

Transcription:

James: Please welcome up to the stage, Matthew Kimberley. Come on mate. Do you want me to stay up here and support you?

Matthew: Stay a second James. Hold my hand. I don't think it would be inappropriate if we all took a second to give James...

James: You're trembling like a leaf.

Matthew: [laughs] Thank you darling. I don't think it would be inappropriate if we all took a moment to give James the standing ovation that he absolutely deserves. So could you please just join me in doing that.

James: Oh wow. Thank you. Thank you very much. (Here you go mate) That's nice to have one that I didn't orchestrate in the morning with my own introduction.

Matthew: I hear from a colleague of a mine who's a great public speaker, he says, "If you want to get a standing ovation every time, get them standing up before you finish your presentation.” And then get them to clap at the end. Standing ovation!

Speaking of standing up, would you please do me a favor of standing up. I'll tell you exactly why I'm asking you to stand up in a second. Can you stand up and shake out your arms like so. Just shake them out. I'd like to see everybody standing up, unless there's a very good reason why you shouldn't be. Thank you so much!

Now center yourself, put your arms in front of you like this. That's great. That's great. And then slowly stop the shaking and put your fingers out, like you're doing the diving I'm OK sign. And you're actually clutching a pair of imaginary sunglasses. And as you put those sunglasses on, you can slowly sit down. And the reason you're all wearing sunglasses is because you are about to be dazzled. Kaboom! Thank you! (pointing to audience) One person eh?

[Audience laughing]

Matthew: Love that you laughed.

A little background on Matthew

That's me. That is the face of a man with terrible hemorrhoids. Sparing you any medical details, the year was 2009, and I was hustling and grinding like the best of them. I was the CEO of Target Recruitment. Target Recruitment did 1.1 million in its first year, did 2.6 in its second year, and its third year, my ass was falling out. I was feeling like death. My relationship with my business partner was terrible. He hated me, I hated him. I left with my tail between my legs, and I changed my life. And that was my road to Damascus moment, which every speaker apparently has to have in their presentatio...

Discover sales strategy and how you can build your business while escaping the numbers game that many think sales is.

Presentation highlights:

00:45 - Can Facebook ads work for you?

02:09 - Navigating the Facebook ads maze

03:11 - Why Facebook ads are good

05:19 - The biggest mistakes you can make

07:48 - Where best to start with Facebook ads

12:19 - A tried and tested method to growing your audience

16:20 - Three Ws you need to think about

18:22 - The power of video

19:22 - How to quickly accumulate social proof

20:49 - What are the elements of a good ad?

24:24 - Rules of scaling

28:40 - Two ways to use Messenger ads

Access the complete talks of ALL the SuperFastBusiness Live events inside SuperFastBusiness Membership

A better business may be just a boat trip away - Details HERE

Download the PDF transcription

Transcription:

James: Next up, we're going to continue our traffic journey. Does anyone here use Facebook? Do your customers use it? Because I think that's going to be a really important session for you. So we're going to bring back Ilana. Come on, Ilana. Big round of applause for Ilana Wechsler. Take it away.

Ilana: Good morning, everyone. Welcome back. We've got dusty heads. I know I do.

Alright, so by far and away, the biggest question people ask me when it comes to Facebook ads is, I'm in B2B - Facebook ads can’t work for me. Unanimously, everyone asks me. I talk to business owners all the time and I usually respond one way, I usually say, “Are you aware that there are, according to Facebook, almost two billion people active users on Facebook? Two billion. And of those two billion people, they spend one hour on Facebook or Instagram.”

So, they're there, and they spend a long time on there. So yeah, I would agree with you. I wouldn't go to Facebook to buy new brake pads for my car. No, that's not the first place I'm going to go. I'm going to go to Google for that, right? But, would I be interested in reading an article about the warning signs that I might need new brake pads. Because that's going to impact my family. Yeah, I'd be interested in reading that and then I’m going to do a Google search to buy new ones. But, it's that brand awareness, that market awareness that you can really grow your audience on there.

So, you’ve got to think differently. If you're in a non-traditional business, then you've got to think differently when you advertise on Facebook. So, Ben did an awesome presentation talking about e-commerce but what if you're not in e-commerce?, which I would say a lot of you in the room aren’t. So then, what do you do? You’ve got to think creatively. You got to think out of the box.

Navigating the Facebook Ads maze

OK. So, most people are a bit lost in where they go with their Facebook ads, if they're in the non-traditional kind of business. They know the treasure is there but they can't quite get there.

How do they get there? I can't navigate the maze. And the answer is there’s probably not really one correct maze. There's a real grey area when it comes to Facebook and that it doesn't follow a formula but use that to your advantage. Because it's quite a forgiving ad platform because of the social nature of it....