Find out how SuperFastBusiness membership internet marketing coaching has grown one chicken farmer’s business into a seven-figure company.

Episode highlights:

01:29 - What is Chicken Caravan?

02:36 – Where the caravan was earlier this year

05:11 – Changes for the better

07:20 – The power of segmentation

08:55 – A foray into Facebook Live

12:15 – Daniel’s current working setup

13:41 – The value of attending meetups

15:38 – 450K in a single month

17:39 – An expansion in the works

19:49 – Caravan’s new product

22:31 – The importance of play

24:03 – An online community of chicken farmers

26:00 – How the podcast route is going

27:45 – A forecast for the coming year

30:33 – What the real story is

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Transcription:

James: James Schramko here. Welcome back to SuperFastBusiness.com. Today, I have a very special guest. You may not have heard of my guest, unless you're in a specific market. I'd love to welcome to this call Daniel OBrien.

Daniel: Thank you, James.

James: Daniel, you have come from absolutely nowhere in our environment to the forefront of the success thread inside SuperFastBusiness membership. You just posted recently in December 2016 some of the things you'd done over the last year, and you called it Daniel's SuperFastBusiness year. The reaction was outstanding. You had so many people liking it, and commenting, and asking you questions. And I thought, wouldn't it be great to get you onto this call?

Let's break down a SuperFastBusiness membership case study with Daniel O'Brien from the incredible website ChickenCaravan.com.

Daniel: Yes, let's do this.

James: What does Chicken Caravan actually mean?

What is Chicken Caravan?

Daniel: OK. Good question. I do get asked that a bit definitely outside of my normal circles. Chicken Caravan is a mobile, free-range egg shed. So for farmers, they've got a paddock full of grass, they might already have some cows or other livestock, they can add a free-range egg farm to their current farm because it's all movable infrastructure and keep the hens out on beautiful green grass and move them around.

The chicken caravan is the actual movable shed, the housing that has the nesting boxes and all the cool technology and features that is the next generation, next level of farming.

James: Right. Well that gives us great context. So we're not in the make-money-online space, we're not a biz opp, you're not MLM, you're not any of the typical marketing-related type businesses. However, the stuff we've been doing inside SuperFastBusiness membership has really been applicable to your business, and that's what I want to talk about on this particular call.

So what I want to do to start with is let's just wind back to the beginning of this year. What did Chicken Caravan look like at the beginning of the year and what sort of challenges were you having with your online business especially?

What the caravan looked like in the beginning

Daniel: OK. Back at the beginning of the year, I'll probably just think back of what we didn't have that we do have now. So we didn't have a podcast, and that was something that I wanted to do. I was doing a few webinars, but that was sort of some here, some there. They weren't sort of scheduled in. We didn't have a published book. We had a membership site, but it wasn't a forum, and the difference with that,

Are you guilty of this team creation shortcoming?

Interview highlights:

02:43 - Are you playing a small game?

05:03 - How one team came about

09:03 - What that team looks like today

10:03 - To those who need to make the leap

14:46 - If you want to know more…

16:18 - An easy first step

19:02 - Creating roles in your business

22:02 - How do you use your time?

See James present in detail on teambuilding at SuperFastBusiness Live

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Transcription:

James: James Schramko here, and welcome back to SuperFastBusiness.com. I was on Facebook recently, and I was having a chat to a friend of mine Marlon Sanders, who was someone I paid attention to when I first came online over a decade ago. He thought it would be a great idea to fire up some audio equipment and record a little interview about teams and the number one mistake that people make when it comes to teams. So he recorded this interview and shared it on his Facebook page, and I thought it would be a great idea to share it with you as well. So join me as we tune into Marlon's interview of me about the number one mistake that people make when it comes to teams. I hope you enjoy this.

Marlon: My guest today is James Schramko, who I know from actually a long, long time ago, because you've been on the game almost as long as I have, I believe. James today, today is a thought leader concerning how do you build a business that doesn't depend on you? How do you surround yourself with talent and people that can support your purpose and your vision? James today is going to talk about the number one mistake that people make in team building. So James, welcome.

James: Hey, it's so great to talk to you, Marlon. You know, the first time we met was actually in Los Angeles at Underground 4 in a line for coffee, which was a scarce resource at that time.

Marlon: Yeah, yeah, yeah. Right, right.

James: I recognized you from your hat. I'd already been listening to you. You were well and truly famous by the time I got myself to that event. I was just starting out. I think you're understating your industry.

Marlon: Those were good times. Those were great times. A lot has changed since then. Your business has certainly exploded, and matured, and grown, and done all of these things. You're helping some really major players with their team building. So let's talk about it. What is the number one mistake? Where are people screwing up on their team building?

The number one mistake

James: I think the number one issue is they're just slow to hire, and they're hanging on to every task. There was this fabulous org chart that Rich Schefren put out many, many years ago. When I started out actually, it was like a manifesto. The org chart had every single job in the business had you written on it. That's not a business. That's just a job. Unfortunately, you can only sort of reach a certain level because you have about 180 hours per month to spend on activities. Beyond that, you might do 200, 300, 400, 500. You could be a hustler or a grinder. But you'll eventually wear out.

The secret, of course, is to take on more responsibility and build up a little army to help you out - some soldiers and specialists to go out there, and you want to be more of a general and then have other people out there on the ground, and in the air, and in the water, wherever, helping you out in the business.

So you've got more of an impact, which is good for a few reasons. One, it means you can spend more time focusing on the things that you're actually good a...

What you need to do to get more things done while investing less of your precious time.

Video highlights:

00:38 – Are you keeping track?

01:34 – Why you should have a project system

01:57 – Make your next year a great one

02:15 – Two programs to look at

Train your mind to set and achieve your goals Click HERE

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Transcription:

Hey, James Schramko here, and we are filming at Manly where I live, and I wanted to show you this. This is my surfboard. This is a tractor, and it’s the brand of JS. It’s not my name, it’s just coincidental.

Track your progress

In front of the tractor, you’ll see these little bars. This relates to progress. Every time I surf this board, I put a notch on the board. I’m actually creating this progress bar. My goal is to get to the end of this board. Why is that important? It’s important because I need to surf this board a lot to get good on it. I tend to switch boards around a fair bit, and my coach said he’d rather I stay on one board for a while.

So as I learn and develop, I’m single-tasking or single-boarding. That progress bar is showing me where I’ve been. So if I’m getting frustrated, I just look at the bar and I think, well I’ve surfed in big waves, I’ve surfed in small waves, I’ve surfed at different beaches, and I can see where I’ve been. So I’m getting a sense of gratitude for all the work I’ve put in, and I also feel more confident, because the more notches I get on this board, like a Westerner in a gunfight, I’m actually going to get really confident on this board.

“Be grateful for all the work you’ve put in.”

CLICK TO TWEET

When I go to big waves or hollow waves over reefs, I want to be confident on this board, and I want to surf well. So if we were to take this as a business metaphor, I do the exact same thing in my business. I actually create a project system. I archive things that I’ve achieved, so I can look back at them and see where I’ve come. I know where I want to be and how far it is. So I’ve got a specific point that I’m measuring to, and then I focus on that task. That’s been really effective for me.

“Look back at things that you’ve achieved.”

CLICK TO TWEET

Two programs to look at

Now I’ve been doing some hard work for you lately and reviewing some goal setting and action-oriented type programs because we’re at that time of the year in December where people start releasing these programs so that next year can be great. I just did a webinar about this in my own community.

If you want to check out the links, I’ve put two links. There are two programs that are available right now. I’ve looked through the material, and they’re both good. One I would say is high performance and the other one is good for the general sort of introduction to the topic.

So enjoy the content. Some of the trainings are really valuable, and they’re free. So if you’ll like that, then you’ll know enough to know if you want to get a course on this.

How do you buy that great domain someone snapped up before you?

In the video:

00:47 – Is .com still the best?

01:29 – Steer clear of THESE

02:00 – Making a serious offer

03:41 – Stay mindful of your manners

05:15 – When it’s time to buy

05:51 – What you can expect to pay

Ready to grow your business? Let James give you a hand. Click HERE

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Transcription:

James Schramko here, and today I’m talking about how to buy a valuable domain.

I’ve had lots of really good .coms in the past, a lot of two-word domains like SEOPartner, TrafficGrab, and KickingBack.com – some great domains that were already taken when I wanted to use them, so I bought them secondhand.

“Be cool when you’re bidding.”

CLICK TO TWEET

Sometimes you’re lucky, you can pick them up at auction, and that’s great. You just got to remember to be cool when you’re bidding. Also, sometimes people have them for sale, and you’ll see a lot of these sites sitting on a broker’s site, where someone’s hoping to make a big profit. So this video’s just to help you to basically buy a domain at a better price.

Should you aim for the .com?

A few things here. Firstly, is .com still good? I think it is. I think it really is the king of domains, and it’s great to have the .com. If you can’t get the .com, sure there are other options. But you’re probably still going to be driving traffic to the .com version. There’s a few examples: Basecamp, LeadPages, ProBlogger – all of these sites didn’t have the .com at some point, and one of them still doesn’t, and it can be a real problem.

If you want to get some basic information on how to value a domain, I recommend DNSalePrice.com. You can go and have a look at the criteria for what makes a domain valuable. Sometimes it’s how old it is. It could be how brandable it is.

Avoid the trademarks

And just on that, please don’t buy domain names that have trademarks applicable to them. Do a trademark search when you’ve got a great domain that you think you want to use, because if you buy someone’s domain that’s trademarked, for example if you bought iPhone.com, then you’re going to be told to stop using that domain, so it’s not worth buying that. Quite often, those domains are sitting, available for purchase, for an unsuspecting buyer.

On making the right offer

If you are dealing with a broker, then there’s a way to go about that. I’ll get to that in just a sec. If you’ve got a private seller or someone’s got the domain redirected somewhere, or they don’t seem to be using it, look up the Whois information and then contact them, and make a reasonable offer. Like a serious offer, not $50. Quite often, a two-word domain is going to cost you thousands of dollars or tens of thousands of dollars. So a good offer, like a thousand dollars, is a nice “Hey, I’m serious and I’m not wasting your time” type offer.

Discover technology that will change the way you use deadlines in your marketing and increase revenue.

In this episode:

01:41 - Leaving corporate America

03:47 - The power of a deadline

05:12 - Sale events and launches

08:54 - Why people hate to lose

11:57 - Motivated by deadlines

14:33 - How many emails to send on the last day

16:59 - The origin of Deadline Funnel

17:56 - Creating the authentic evergreen deadline

20:23 - When the deal is over

21:27 - Filling a manual function with Deadline Funnel

25:51 - Some significant numbers

31:18 - The importance of intervals

32:42 - What a waiting list does for a membership

37:07 - The advantages of automation

41:10 - Segmenting the sales funnel

44:14 - Selling an event with scarcity and urgency

47:33 - Wrapping things up

Access more smart ways of growing your business. Click HERE

See the standout features of Deadline Funnel in our review

Download the PDF transcription and Do You Use Deadlines In Your Marketing?

Transcription:

James: James Schramko here, welcome back to SuperFastBusiness.com. Today, we're talking about marketing tactics, and for that, I've brought on a special friend of mine, Jack Born. Welcome, Jack.

Jack: Great to be here, James.

James: Jack Born is from DeadlineFunnel.com, and is somewhat of an expert in the two main tactics of urgency and scarcity, which you will have heard a fair bit about if you've been in the online community for any length of time. Lots of people refer back to the work of Cialdini, we've heard about it in every product launch formula for the last decade, and what we really want to do is talk about these two things in more depth and see how you can get a few tips that you might implement into your own marketing from now. And I'll also share some results that we got using Jack's Deadline Funnel software because it was certainly interesting to me, and there's a few little tips that I learned along the way that you might be able to implement into your marketing as well.

So Jack, where should we start?

Discovering the power of deadlines

Jack: Well, I was thinking one place that we could start would be where I first left corporate America and started my online business. And for that, we have to roll back the clock quite aways to about 2002. And I'll keep the story short, but it really was my first introduction into deadlines. Now, this was before Jeff Walker had codified the Product Launch Formula, this was before everyone was doing product launches. I really didn't know what I was doing, and frankly, I made a lot of mistakes.

So I got into an argument with my boss, he and I both came to the conclusion that it was time for me to leave, and I decided, you know what, maybe I'm not suited for this employee thing. With that, I started to build a healthcare staffing website. And I spent a year putting that together and doing odd jobs that were bringing in the money (we didn't have children at the time; I was married, still am.)

And so I was building this up, but I wasn't charging anyone. I just thought, you know, I had a chicken and egg problem because we were sort of like a marketplace, putting together the health care recruiters and the people that they were recruiting. I didn't want to charge anyone while I was building it up. After about 11 months, my wife came to me and said, "Look,