James Schramko Podcast

Counterintuitive productivity tips that will change your life.

What's in this video:

05:27 - What were these businesses thinking?

08:38 - Retain rather than detain

11:03 - What is a membership site?

12:20 - 12 reasons to love membership sites

13:06 - 8 more reasons membership sites rock

14:56 - Here’s a BIG secret

16:45 - Let’s talk Maths

19:50 - What % of attrition should you be aiming for?

20:10 - Strategies to wow new members

37:55 - How to keep your existing members

46:28 - 4 Lock’s Laws of Membership Retention

See other inspiring experts on stage at the SuperFastBusiness Live event

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Transcription:

James: The next guest I also coincidentally met when I traveled overseas. First saw him at the first event that I went to in California. He was delivering a presentation at the time on tips, tricks, and tools and I knew a lot of the ones he talked about, I didn’t know some of them, but I knew that he was obviously very good with his knowledge.

I then noticed he had a TV show, or a podcast or a video podcast, and he blew that up and the next time I bumped into him was at a very private mastermind in a loft department in Las Vegas with Jay Abraham and John Carlton and Perry Marshall. Like a super exclusive event Rich Schefren and Spike was there as well (one of Jay's partners), like it was a super exclusive event.

And then I kept bumping into him here and there after I saw him at Traffic and Conversions again. Turns out he's been doing really well with subscription memberships and I know you are interested in that because I'm interested in that so surely you’ll all be interested in that. Otherwise, you wouldn't stick around. I do think that it's such a key to predictable, scalable revenue. I really want to educate you about subscription memberships so I looked for someone to talk about that specific topic. That's why I've invited our next special guest. Big round of applause for Andrew Lock.

Andrew: Thanks, James.

James: Good day, mate.

Andrew: Thanks a lot. It's been a fantastic day. I've been blending in with the locals wherever I go and they've been smiling at me and they’ve been shouting like "Dag!" which I think is a compliment. And it's, I've been having a great time around Sydney. So, that's my advice, if you go to a country where you have never visited before, just try and blend in with the locals and they'll treat you well.

My name is Andrew Lock and as you can tell from the accent (these mini koalas are great by the way). As you could tell from the accent, I am from Salt Lake City. I do actually live in Salt Lake City but originally from England. After or before Salt Lake I should say, I was in California.

Anybody heard of it? Under the watchful eye of the Governator Arnie, which always struck me as so odd that, this celebrity Arnold Schwarzenegger was Governor of California. That was the craziest thing to me. You know that would be like, I don't know like, in England if Elton John was queen, I said “Maybe that isn't so odd… after all” (I’m getting hot in this stuff).

Just like to tell you a little bit about myself. As we get started, I am quite a private and secretive person. That's about it really. People ask me, "Andrew, how did you get to where you are today?" And the answer is quite simple really. I took Delta flight 17 from Los Angeles and here I am. That's about it really. I now come to understand that Delta stands for Don't Expect Luggage To Arrive. You may know that there are two types of luggage: Carry On and Lost.

Advanced strategies you need to apply for a successful subscription based membership business.

What topics resonated the most with you? Let’s have a look:

Hypergrowth - From 4M To 25M In Just 12 Months With Ezra Firestone

Ezra Firestone appeared on the show talking about the success of his e-commerce company, Boom. You can learn a lot from a business that catapults by over ten million dollars in a single year. James has a unique window into the business of Ezra since he is a member of SilverCircle and also a podcast partner at ThinkActGet.

Gary Halbert Copywriting Tribute With Ed Dale

Years ago, Ed Dale (on of Australia's most prolific Internet marketing experts) decided to study copywriting with the best in the business. He exclusively hired copywriting legend Gary Halbert, and for 6 months absorbed all he could about probably the most important skill a marketer can have. He shares his key insights in this presentation from SuperFastBusiness Live 2016. In this presentation, you learn how to write better copy so you can sell more.

Who Are You? - Unlocking Your DNA

How can knowing your DNA sequence help you improve your quality of living? James talked to Anita Chaperon about some of the insights you can gain about yourself when you do the genetic testing in this episode. If we do so much work on our mindset (our software) it makes perfect sense to understand what hardware we are running.

YouTube Advertising Tips

If you’re not marketing on YouTube, you could be missing out. World authority on YouTube advertising Tom Breeze joined James Schramko in this 3-part series on YouTube advertising. Tom is the guy behind the scenes running some of the most popular YouTube ads on the web. You have certainly seen them. Get into the mind of a fascinating marketing genius.

10 Classic AdWords Mistakes (And How To Fix Them)

How do you get the most out of your Google AdWords campaign? We invited AdWords specialist Ilana Wechsler to offer her expertise on the topic by highlighting 10 commonly made AdWords mistakes and how to go about fixing them. This series has helped a vast amount of our audience reduce their “Google Tax’ and increase sales.

How To Find And Train Your New Content Manager

As 2016 comes to an end, we take a look at the most popular posts on the blog. What content resonated most with the viewers? Find out in this post.

Episode highlights:

01:29 - What is Chicken Caravan?

02:36 – Where the caravan was earlier this year

05:11 – Changes for the better

07:20 – The power of segmentation

08:55 – A foray into Facebook Live

12:15 – Daniel’s current working setup

13:41 – The value of attending meetups

15:38 – 450K in a single month

17:39 – An expansion in the works

19:49 – Caravan’s new product

22:31 – The importance of play

24:03 – An online community of chicken farmers

26:00 – How the podcast route is going

27:45 – A forecast for the coming year

30:33 – What the real story is

Want James to help you like he did Daniel? Click HERE

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Transcription:

James: James Schramko here. Welcome back to SuperFastBusiness.com. Today, I have a very special guest. You may not have heard of my guest, unless you're in a specific market. I'd love to welcome to this call Daniel OBrien.

Daniel: Thank you, James.

James: Daniel, you have come from absolutely nowhere in our environment to the forefront of the success thread inside SuperFastBusiness membership. You just posted recently in December 2016 some of the things you'd done over the last year, and you called it Daniel's SuperFastBusiness year. The reaction was outstanding. You had so many people liking it, and commenting, and asking you questions. And I thought, wouldn't it be great to get you onto this call?

Let's break down a SuperFastBusiness membership case study with Daniel O'Brien from the incredible website ChickenCaravan.com.

Daniel: Yes, let's do this.

James: What does Chicken Caravan actually mean?

What is Chicken Caravan?

Daniel: OK. Good question. I do get asked that a bit definitely outside of my normal circles. Chicken Caravan is a mobile, free-range egg shed. So for farmers, they've got a paddock full of grass, they might already have some cows or other livestock, they can add a free-range egg farm to their current farm because it's all movable infrastructure and keep the hens out on beautiful green grass and move them around.

The chicken caravan is the actual movable shed, the housing that has the nesting boxes and all the cool technology and features that is the next generation, next level of farming.

James: Right. Well that gives us great context. So we're not in the make-money-online space, we're not a biz opp, you're not MLM, you're not any of the typical marketing-related type businesses. However, the stuff we've been doing inside SuperFastBusiness membership has really been applicable to your business, and that's what I want to talk about on this particular call.

So what I want to do to start with is let's just wind back to the beginning of this year. What did Chicken Caravan look like at the beginning of the year and what sort of challenges were you having with your online business especially?

What the caravan looked like in the beginning

Daniel: OK. Back at the beginning of the year, I'll probably just think back of what we didn't have that we do have now. So we didn't have a podcast, and that was something that I wanted to do. I was doing a few webinars, but that was sort of some here, some there. They weren't sort of scheduled in. We didn't have a published book. We had a membership site, but it wasn't a forum, and the difference with that,

Find out how SuperFastBusiness membership internet marketing coaching has grown one chicken farmer’s business into a seven-figure company.

Interview highlights:

02:43 - Are you playing a small game?

05:03 - How one team came about

09:03 - What that team looks like today

10:03 - To those who need to make the leap

14:46 - If you want to know more…

16:18 - An easy first step

19:02 - Creating roles in your business

22:02 - How do you use your time?

See James present in detail on teambuilding at SuperFastBusiness Live

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Transcription:

James: James Schramko here, and welcome back to SuperFastBusiness.com. I was on Facebook recently, and I was having a chat to a friend of mine Marlon Sanders, who was someone I paid attention to when I first came online over a decade ago. He thought it would be a great idea to fire up some audio equipment and record a little interview about teams and the number one mistake that people make when it comes to teams. So he recorded this interview and shared it on his Facebook page, and I thought it would be a great idea to share it with you as well. So join me as we tune into Marlon's interview of me about the number one mistake that people make when it comes to teams. I hope you enjoy this.

Marlon: My guest today is James Schramko, who I know from actually a long, long time ago, because you've been on the game almost as long as I have, I believe. James today, today is a thought leader concerning how do you build a business that doesn't depend on you? How do you surround yourself with talent and people that can support your purpose and your vision? James today is going to talk about the number one mistake that people make in team building. So James, welcome.

James: Hey, it's so great to talk to you, Marlon. You know, the first time we met was actually in Los Angeles at Underground 4 in a line for coffee, which was a scarce resource at that time.

Marlon: Yeah, yeah, yeah. Right, right.

James: I recognized you from your hat. I'd already been listening to you. You were well and truly famous by the time I got myself to that event. I was just starting out. I think you're understating your industry.

Marlon: Those were good times. Those were great times. A lot has changed since then. Your business has certainly exploded, and matured, and grown, and done all of these things. You're helping some really major players with their team building. So let's talk about it. What is the number one mistake? Where are people screwing up on their team building?

The number one mistake

James: I think the number one issue is they're just slow to hire, and they're hanging on to every task. There was this fabulous org chart that Rich Schefren put out many, many years ago. When I started out actually, it was like a manifesto. The org chart had every single job in the business had you written on it. That's not a business. That's just a job. Unfortunately, you can only sort of reach a certain level because you have about 180 hours per month to spend on activities. Beyond that, you might do 200, 300, 400, 500. You could be a hustler or a grinder. But you'll eventually wear out.

The secret, of course, is to take on more responsibility and build up a little army to help you out - some soldiers and specialists to go out there, and you want to be more of a general and then have other people out there on the ground, and in the air, and in the water, wherever, helping you out in the business.

So you've got more of an impact, which is good for a few reasons. One, it means you can spend more time focusing on the things that you're actually good a...

Are you guilty of this team creation shortcoming?

Video highlights:

00:38 – Are you keeping track?

01:34 – Why you should have a project system

01:57 – Make your next year a great one

02:15 – Two programs to look at

Train your mind to set and achieve your goals Click HERE

Develop a mindset for success CLICK HERE

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Transcription:

Hey, James Schramko here, and we are filming at Manly where I live, and I wanted to show you this. This is my surfboard. This is a tractor, and it’s the brand of JS. It’s not my name, it’s just coincidental.

Track your progress

In front of the tractor, you’ll see these little bars. This relates to progress. Every time I surf this board, I put a notch on the board. I’m actually creating this progress bar. My goal is to get to the end of this board. Why is that important? It’s important because I need to surf this board a lot to get good on it. I tend to switch boards around a fair bit, and my coach said he’d rather I stay on one board for a while.

So as I learn and develop, I’m single-tasking or single-boarding. That progress bar is showing me where I’ve been. So if I’m getting frustrated, I just look at the bar and I think, well I’ve surfed in big waves, I’ve surfed in small waves, I’ve surfed at different beaches, and I can see where I’ve been. So I’m getting a sense of gratitude for all the work I’ve put in, and I also feel more confident, because the more notches I get on this board, like a Westerner in a gunfight, I’m actually going to get really confident on this board.

“Be grateful for all the work you’ve put in.”

CLICK TO TWEET

When I go to big waves or hollow waves over reefs, I want to be confident on this board, and I want to surf well. So if we were to take this as a business metaphor, I do the exact same thing in my business. I actually create a project system. I archive things that I’ve achieved, so I can look back at them and see where I’ve come. I know where I want to be and how far it is. So I’ve got a specific point that I’m measuring to, and then I focus on that task. That’s been really effective for me.

“Look back at things that you’ve achieved.”

CLICK TO TWEET

Two programs to look at

Now I’ve been doing some hard work for you lately and reviewing some goal setting and action-oriented type programs because we’re at that time of the year in December where people start releasing these programs so that next year can be great. I just did a webinar about this in my own community.

If you want to check out the links, I’ve put two links. There are two programs that are available right now. I’ve looked through the material, and they’re both good. One I would say is high performance and the other one is good for the general sort of introduction to the topic.

So enjoy the content. Some of the trainings are really valuable, and they’re free. So if you’ll like that, then you’ll know enough to know if you want to get a course on this.