Are you guilty of these Facebook advertising slipups?

In the episode:

02:07 - Are you tracking conversions?

03:18 - You NEED this pixel

06:18 - Target with dedicated audiences

08:52 - What’s a Lookalike Audience?

10:23 - Not all interests belong together

11:42 - Why you have to exclude

12:59 - Do you really need all those placements?

15:32 - Too broad or too large

17:16 - You have to have a strategy

19:28 - What you need to test

22:27 - Social proof defined

23:08 - The role that images play

24:53 - How to carry over social proof

Learn how to build a team directly from James LIVE - Click HERE

Download the PDF transcription

Transcription:

James: James Schramko here, welcome back to SuperFastBusiness.com. Today, we are continuing on a series that was very successful the first time around, and I brought back my special guest, Ilana Wechsler. Welcome.

Ilana: Thank you James, thanks for having me back.

James: That's because you did really well with the first episode, we were talking about 10 classic AdWords mistakes, and we were very kind and we told people how to fix them as well.

Ilana: Yes.

James: On that episode, which was 487 at SuperFastBusiness.com, we provided a nice little infographic with the 10 mistakes, so you could use that as a checklist to see how you're going with AdWords. But this time, we're going to be talking about Facebook, because over at GreenArrowDigital.com, you have been providing a service where you help people with their Google AdWords and Facebook advertising, just because you like a challenge, I imagine. And you've seen some of the common mistakes, and it's probably a good time to discuss them on this episode, which is 10 Classic Facebook Advertising Mistakes (And How To Fix Them).

Ilana: Yeah, sounds good.

James: Alright, so you've broken this into three sections for us, which is very nice. We're going to cover the setup, we're going to go into targeting, and then we're going to talk about the ads themselves. And I believe there's a rumor that you might have actually chucked in an 11th tip, a very special tip that will be the tip of all tips, but we need to cover the first 10 before we get there, right?

Ilana: That sounds right.

Mistake #1 - No conversion tracking

James: Well, let's start with the number one. What is the number one classic Facebook advertising mistake that you see when you go and set up someone's account for the first time and they hand over the agency and say, "Here you go, Ilana, help us out." What's the problem?

Ilana: Alright. So we audit a lot of accounts, and I've just sort of summarized all the really, the 10 mistakes that we see most people make. The first one is part of the setup, is they haven't set up conversion tracking. So that was one of our AdWords ones, but people do the same mistake on Facebook.

How to fix it

And you have to set up conversion tracking so you know what's working and what's not working. They're both equally important.

James: So just in a really basic sense, what does conversion tracking mean, like how does it actually work?

Ilana: Basically, it enables you to determine which ads are working for whatever goal you're trying to track, basically. If you're trying to make sales,

Set up the foundations of your business protection the right way by learning the fundamental steps and legalities of running a business.

Podcast highlights:

01:15 - Why you need to set up the right structure

03:02 - Typical business structures

05:40 - Risks to expect

08:49 - Taxes and expenses

13:06 - Protecting your trademark

14:44 - Easiest and cheapest way to protect your business

16:10 - What you can protect

18:34 - Things to consider when choosing a brand

19:31 - The best trademark right you can get

20:36 - If someone is using your brand name…

23:56 - Should you get help?

27:24 - Legal aspects of having a local staff

33:25 - Fundamental things to check

39:51 - Managing your overseas staff

44:46 - If you’re ever considering selling your business...

James will teach you how to grow a strong business to sell - CLICK HERE

Download the PDF Transcription and Guide to Setting Up The Foundations of Your Business

Part 2 of the series

Transcription:

James: James Schramko here. Welcome back to SuperFastBusiness.com. Today, we're getting legal. Actually, I found a really nice lawyer. I'd like to welcome to this episode Joanna Oakey.

Joanna: Thanks James.

James: It's good to have you on the show. I love talking to you about legal stuff because you explain things so clearly, and you've got very, very good information. So when you said, "Hey, I'd love to come and explain some of the common questions that I get asked on the show," I thought that would be a terrific thing to do.

So this is episode one of a three-part series. We've got the Are You Legal three-part series. Part one is all about setting up the foundations for your business. So let's talk first, Joanna, about the structure of your business, because I think this is something that is like the fundamental step. If you're just starting in business or even if you've been in business for a while, there's a chance that you haven't got the right structure, and that could be very, very important at some point down the track.

Joanna: Absolutely. Structure is one of these things that can be a bit of a moving goal post. So often, when people set up a business, they start in a particular structure, something that's really simple for them. But then, they forget that they need to move the structure of their business as it grows. And indeed, quite often, people start off with a structure that leaves them so exposed. Their personal assets exposed. But they just have no real understanding of the implications of the structure that they've chosen.

James: OK. So now, we've got an international audience. Is this where we issue some kind of a disclaimer about the information you're giving?

Joanna: Ha-ha. That's right. Well, I'm an Australian lawyer, so I deal mostly with Australian businesses. I do deal with a few international-based businesses as well. We're talking specifically about Australia. But the things that we're talking about here today are really pretty universal. So the concept of choosing the right structure is different depending on the jurisdiction you're in, depending on what size your business is, and depending on what phase of business your business is in at the time. So this is one of the things where it's more important just to be aware of what the risks are and then to make sure you get the right ad...

Discover how to build a brand and make a statement for YouTube marketing success.

Podcast highlights:

01:36 - What makes a successful YouTube channel?

04:16 - What is value proposition?

05:38 - Defining YouTube success

07:55 - Leveraging the power of search engines

12:46 - A quick recap

13:30 - Why branding?

17:20 - How congruency helps

21:37 - Poof! Pixie Dust! Dig it!

22:24 - Deep channel branding

31:25 - Powerful apps to use

34:47 - Music and rituals

37:46 - How to jumpstart success

Grab early bird tickets for SFB Live HERE

Part 1 of the series

Download the PDF Transcription and Guide To YouTube Success And A Great Channel Experience

Transcription:

James: James Schramko here, and I am back with poodle-loving, hair-dryer wielding, Brian Johnson. How are you, mate?

Brian: Hey, it's great to be here. Excited to talk about some more video.

James: Yeah, we're into Video Marketing Tips Part Two. This is a three-part series. You can go and catch Video Marketing Tips Part One on SuperFastBusiness blog or in the iTunes store where we see that and catch up with where we're at because we had a lot of fun with that particular series where we were talking old manner of video marketing. It was about basically how you can get started and then amplify and inspire using video.

Today, we are moving on though. In this series, we're going to be talking about preparing for YouTube success. I mean that's got a lot of 'start with the end in mind.' In particular, we're going to delve into branding and making a statement, and in fact, how you can actually create a channel and provide that experience for your customers to build your audience.

So, maybe we just get started, Brian. What would be the number one thing that successful YouTube channels need to do?

To have a successful YouTube channel

Brian: You know the thing that I see is that channels that are doing well upon discovery, even oftentimes, before someone starts watching, the channel makes a statement, the channel stands out, and it causes the viewer to want to know more, to want to explore more.

And that's something that we can all do with the great channeler, and thumbnail images, and more, and in the branding that you mention really plays a part in that. That's the thing that I noticed about the really successful video marketers is that they make a statement right from the go.

James: Right. So can you give me some examples or a couple of channels that we might look at to see this in action? And feel free to mention your own.

Brian: Yeah, absolutely. The real successful channels, let me just pull some up. Video Creators is a great example. You land on Tim Schmoyer's channel. He's in the same niche as I am, and those are the ones I'm most familiar with. It's kind of my playground. And when you land there, you see his icon is like a camera kind of thing.

Two friends do a year’s worth of catching up in one of Manly’s nooks.

Episode highlights:

01:03 - As if no time has passed

06:38 - The attraction of longevity

09:47 - The bedrock that is email

14:31 - A long-term view of things

19:28 - What Dean actually does

21:12 - An algorithm lesson from a 10-year-old

24:14 - The cow that milks itself

38:26 - Delaying gratification

40:32 - When you’ve gotten the low-hanging fruit

46:15 - Saving people from the gutter

47:26 - Starting with the single-target market

50:06 - Are you aligned with your client?

52:50 - The secret to scaling

57:25 - Conducting the orchestra

01:00:53 - Would Richard Branson do this?

01:05:20 - Getting rid of steps

01:11:11- A big challenge for people

Grow Your Business in just 2 days - Click HERE

Part 1 of the series

Part 2 of the series

Part 4 of the series

Download the PDF transcription and 7 Inspirational Tips for Internet Marketers PDF Guide

Transcription:

James: Dean, our last episode was published the very beginning of September last year, and the one prior was almost the same day one year before that.

Dean: Imagine that. Works perfectly with my annual journey to Australia.

James: It does.

Dean: At this same time each year.

James: So, welcome back to Manly.

Dean: Thank you.

James: We're in a nook.

Layering experiences

Dean: We are in a nook. This is part of the nice thing about coming back to Manly again and again, is I'm discovering layering on top of each experience, insider knowledge that gives me a more enjoyable experience each time I come.

James: I was speaking to Noah Kagan on a previous episode, and he goes and orders the exact same taco every time, because he knows what he's getting. You come back to the same place, however, you are willing to explore.

Dean: I like to explore.

James: Right.

Dean: I have my favorites, that's why I call it layering.

James: For example, you could go to a different state or territory over five years, get five completely different experiences. But you have commonality with one core, but you're sort of fleshing it out.

Dean: That's true.

James: Yeah.

Dean: That is true.

James: We had an amazing discovery this morning as well.

What doesn’t change

Dean: Yes, finally. We found the breakfast place. I mean,

Get advanced tips for running a successful subscription membership forum from two experts in the subscription based business model.

Podcast highlights: 

02:35 - Where to begin

04:15 - Handling resistance when charging

07:00 - How to generate leads

09:03 - Free vs. paid membership

14:14 - If you don’t have an area of expertise...

17:52 - No product, what to sell?

23:05 - Avoid THIS mistake

26:18 - Segmentation is key

27:44 - How often should you turn up?

32:09 - The challenge of being open 24/7

38:59 - BIG takeaways

46:12 - A quick summary

46:40 - Where to put your focus on

47:46 - Selling memberships directly on the front end

Want to build a recurring business? James can help you HERE

Download the PDF Transcription

Transcription:

James: James Schramko here. Welcome back to SuperFastBusiness.com. Today, I'm very excited because we're talking about a sweetspot topic of mine, which is recurring subscription memberships. I've brought along an expert in this subject, and you might have heard about him lately because he seems to be super famous. He's all over the airwaves. I think because he's releasing a course about this. Welcome Stu McLaren to the call.

Stu: Thanks James! Happy to be here buddy.

James: Stu, you are publishing a course about this stuff, so I thought it would be a great time to get you on a call, and maybe we could compare some notes, ask you a few challenging questions that I get asked all the time in my own community because as much as members have heard me answer it, I'm sure they'd love to find out what you think as well because you have an extensive and deep  knowledge of memberships. You've put in together the tribe course, which is really phenomenal. Based on the videos that I've been watching, we really do sing from the same hymn book by the sound of it.

Stu: Yeah. It's funny, you know, we were talking, we've got a lot of mutual friends, and they've always talked and spoken so highly of you. In fact, just the other day, I was watching a video of you and Ryan Levesque where you guys were talking shop and membership sites actually came up. It was interesting to hear your perspective on a bunch of things, which hopefully we'll talk about today. But yeah, we definitely come from the same angle when it comes to approaching a membership site.

James: Fantastic. Because you've got this course, everyone out there is doing interviews with you. I've listened to a couple, and they're great. I listened to the one you did with John Lee Dumas recently, and he's always a great host. I think if someone's coming into this whole idea of membership sites, that would be a good background type of interview to go and listen to, to get up and running as to why you want a membership.

Today, I specifically want to take it up a notch. I actually want to turn up the flame a little more into the intermediate and advanced section. But before we do that, let's just get the easy stuff out of the way.

Can I still have a membership even if I have no list, no marketing skills, no product, and no expertise?

Can you start from scratch?

Stu: The ultimate question, right? So, here's the deal, I think today more than ever, it's easier to get started. One of the things that I'm seeing with a lot of clients is the ability to create a lot of momentum fast using Facebook groups. So if you're starting from scratch and you've got no audience, no list, no expertise, or anything in that nature, starting with a Facebook group is the fastest and easiest way to get started. Of course,