Significant principles from the best-selling book The Go-Giver

In this podcast:

01:32 - Why short stories are enjoyable

02:33 - The log and the fire

04:41 - The law of receptivity

08:11 - The law of money

12:20 - The law of compensation

14:18 - You get what you expect

17:34 - The most valuable gift you have to offer is yourself

18:25 - The law of influence

21:02 - Implementing the ideas

24:54 - Take the initiative

26:34 - Action steps

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An overview of The Go-Giver:

Tweetables:

You want to be a giver and a receiver. [Click To Tweet].

Even if you don’t feel like smiling, just smile anyway. [Click To Tweet].

Make your win all about the other person's win. [Click To Tweet].

Note: There will be no transcription for this episode at the request of Mr Burg.

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Discover how unlocking your DNA secrets can improve your understanding of yourself and the quality of your life.

In the episode:

02:19 - Discovering DNA testing

06:03 - A few warnings

10:51 - Interpreting your DNA

12:19 - Interesting discoveries

14:00 - What to do with your DNA results

18:09 - Basic steps you can take

20:19 - Where to get help

22:10 - Changes and outcomes

28:20 - In summary

29:29 - Final tips

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Download the PDF transcription and Handy Guide To DNA Testing

Transcription:

James: James Schramko here. Welcome back to SuperFastBusiness.com. Today, we are moving into a new sphere, something I was very excited to find out about, and it's only been a recent discovery on my behalf, and I'm sure there's people out there who are all over this, and when they hear about this episode, they're going to say, "Yeah. I knew all about that."

The chances are that most people listening to this episode don't know about the advancements in DNA and how close it is to us as a consumer and how easily we can access data and why that's actually important. For this episode, I've brought along my DNA mentor, Anita Chaperon. Welcome to the call.

Anita: Good morning or good afternoon to you, and good morning to me. There you go.

James: Yes, good morning to you, indeed. Now Anita, you're from AnitaChaperon.com. I've had the pleasure of speaking with you on a very regular basis over the last few years. One of the things that you've been into well before I have is finding out about food, and nutrition, and getting stuck into this DNA puzzle and solving it. As a consequence, I actually spat into a jar and sent it off to a company. They analyzed my saliva sample, and then they sent me back all this information about who I am.

They told me about the genetic makeup that's pointed to my parents. Both my maternal and paternal lines showed me how much of a Caucasian I am and which regions I can be traced back to. I was also able to take the data and plug it into a number of other sites and get lots of information that relates to health. That was probably the most fascinating thing for me.

Aside from the family thing, which was very, very interesting, and I'll talk about some of the things I found out in this podcast. But firstly, how did you get interested in this and where did you discover it, Anita?

Why study DNA?

Anita: First of all, thank you for having me on to talk about this because this is a personal passion of mine. I'm probably as excited as you are about it. It's pretty much the way I see health and well-being going in the future because DNA sequencing provides you with a very bespoke formula for healing whatever might be worrying you in the moment.

We're not just talking about things like anything specific in terms of disease that you might have, but we're talking about things like anxiety, lack of focus, being overweight, etc. This is like a channel that if it's treated well, and if you approach it in the right way could provide you with a very shortcut to sorting these things out as opposed to taking five to 10 years to figure out what supplements to take, and why some of them are not working, or why some of them are working better, etc. So I'm really excited to be able to talk about this.

The importance of sleep and how to improve it

Danny Flood Episode highlights: 01:12 – The tale of a former insomniac 02:59 – Do you know if you’re sleep deprived? 04:57 – An invention destructive to your sleeping habits 06:39 – Try this productivity hack 08:19 – Quick recap 08:46 – 5 factors to be synched for good sleep 10:02 – What is the circadian rhythm? 13:27 – The sleep toxin 15:48 – Is caffeine good or bad? 19:12 – Practice the process of substitution 21:42 – Reducing your cortisol level 26:19 – You need to eat THIS 27:56 – The 4 brain waves of sleep 29:10 – Have you tried sleep restriction? Restructure your life using the training resources and support inside SuperFastBusiness Membership Download the PDF transcription and 8 Ways To Get Better Sleep guide Transcription: James: James Schramko here, welcome back to SuperFastBusiness.com. Today, we’re delving into the topic of sleep, how to improve your sleep, with Danny Flood from OpenWorldMag.com. Welcome, Danny. Danny: Hey James, thanks so much for having me here. It’s always a pleasure to speak with you. James: Well, it’s nice to pin you down. I know you’re on travel at the moment, and you’re somewhere in the outposts of Thailand, so I’m also glad that you could join us and share some of your insights into how to improve your sleep. You’ve actually got a product on Amazon called Hack Sleep. I know you’ve done some research around this, you’ve got a body of work that presents your findings, and I know that most of my audience sleep, so it’s something we should learn about. Why did you even go down this route of sleep as something you were interested in? Why the interest in sleep? Danny: Yeah, sure. So I’m calling today from Thailand, I’ve been travelling. You might hear roosters behind me in the background from this hotel room. I really was interested in sleep because this was something that I struggled with for so long. I’ve been a personal improvement junkie for more than a decade, reading a lot of self-improvement books. I could stay at the bookstore for five hours and it would just pass by like five minutes. I’m really big on performance, especially mental performance. But one thing that I never really figured out was sleep. It was something that I struggled with. I was always an insomniac. Sleep deprivation tormented me, and I had so many wasted days because I didn’t sleep well at night, and it would snowball because it would be like a psychological effect where I’d get really upset that I wasn’t asleep, I’d get depressed and had a lack of motivation where I wasn’t… I had goals but it was subverting my goals, so I wasn’t giving my best effort to them. I published my first book last year, it was called Buy Your Own Island, and I wrote four books after that, and the last one I wrote was Hack Sleep, and the reason why I wrote that book was, I knew this author, and I asked him, “What kind of books do you write?” And he said, “I write books that I really am interested in and I enjoy,

The story of how LeadPages and Drip partnered up

In this podcast:

01:18 - LeadPages’s recent acquisition

04:28 - Why keep two businesses separate?

08:44 - Taking over a company

11:47 - Making adjustments

13:19 - What is Drip?

16:57 - Getting to the next level

18:48 - How the partnership started

22:16 - What's happening now with Clay?

25:04 - A myth about CEOs

38:42 - 3 things to investigate if you're considering taking on a business

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Download the PDF transcription

Transcription:

James: James Schramko here, welcome back to SuperFastBusiness.com, and I've brought back a regular guest to our show, Clay Collins.

Clay: James, thank you for having me back.

James: Thanks for coming back. We've been chatting for years now. I can actually say years, as we chart your stratospheric progress from living in a closet to funded company. I don't mean that literally, I just mean that you used to make little videos underneath the staircase, and hustle a little bit for your marketing podcast, and you did a bit of software, and welcome gates, and video players, and ended up into this lead thing that's blown up pretty big. And now, it looks like LeadPages is moving into some new space, and that's something I'd love to ask you about, if you're willing to share today.

Clay: I'm all yours.

LeadPages’s recent acquisition

James: So what happened between the last time we chatted and now? It seems that you've acquired a business?

Clay: Yeah. I like to use the term acqui-partner, but I think the last thing this space needs is another jargony new term. But yeah, I guess we technically acquired a company called Drip, but what I care about primarily is the partnership that we now have with a new group of people that's building out a new line of business for us.

James: And tell me about some of the decisions that come into this. I'm really curious about it from a business perspective. What would cause you to partner or take over a business unit rather than develop it in-house?

Clay: You know, I think for us, it's about speed and also expertise. I think that some people have more money than time, and some people have more time than money, and we're in the camp that has more money than time. I also think that, we, as a company, have a particular bent, I have a particular bent as a product person. And there was an opportunity to partner with Drip, and that includes the two co-founders Rob Walling and Derek. Rob and Derek have a different set of backgrounds, proclivities; they have a different approach to product. And that is a huge asset to bring to the table. I think for most companies, the only way to add additional, real, founding DNA is to bring some more founders into the team, and we were able to do that with Rob and Derek. And it's been a rocket ship ever since. When we acquired Drip, they had about 1,500 customers. Right now, we're adding about 1,500 customers per month to the platform, and we expect that to continue.

Not just a cross-sell

And interestingly, getting in the numbers here, only 10 percent of those new customers that we're adding are LeadPages cu...

Get a framework for creating videos that inspire people to take action.

In the podcast:

01:30 - Why YouTube is a good place to be

05:20 - If you're not good with video...

07:02 - Can shy people do it?

11:30 - How not to be boring

16:47 - What equipment works best

20:26 - If you want success in video marketing...

27:01 - How to amplify your message

31:36 - To make your viewers stick around...

34:42 - How to inspire action

Build a better framework. Get help from other world-class experts HERE

Part 2 of the series

Download the PDF transcription and 3 Steps To Making A Statement On YouTube PDF guide

Transcription:

James: James Schramko here. Welcome back to SuperFastBusiness.com. Today, we're talking about video. We're also specifically going to talk about YouTube. And the reason for that is a friend of mine, Brian G. Johnson, has been entertaining me with his hilarious videos. He's somewhat the expert on this YouTube thing. He's very keen on helping marketers get their message out there to take up that position on YouTube that they should be taking and then getting people to do something.

I like the thing about Brian's stuff is that he's a great educator, and you're inspired to want to do something after watching one of his videos. So I've asked him to come along and talk to us about some of the top tips that we can implement. Welcome to the show, Brian G. Johnson.

Brian: Hey James, it's a pleasure to be here. Thank you for having me.

James: Well you've been cooking up some pretty good stuff over there on your YouTube channel, which is Brian G Johnson TV, and I recommend it. We'll put a link to that in our show notes, and hopefully, people can go and have a look at what we're talking about today.

But you've got a three-part framework that's been a passion of yours that you're sharing with other people. Perhaps we can go through that today.

Brian: Yeah, absolutely. It's really my value proposition and something that I worked hard at to be able to... like this is what I do. And absolutely; stake your claim, amplify your message, and inspire action.

James: Why did you feel that YouTube is the place that you should be at at all? Why is it worthy of anyone's time?

Why YOUTUBE?

Brian: Gosh, such a great question. In the land of video streaming, it's such a big deal right now. We've got all these platforms, like, what’s one of the newer live streaming platforms? I go blank, I’m such a YouTube guy.

James: Facebook.

Brian: I think of Facebook as old school, and they've added it on, and I livestreamed this morning. But here's the answer to the question James, I've been publishing videos on YouTube that have gained me clients, that have sold products, that have brought brand awareness to what I do for years. You simply, really don't have that kind of longevity with the content you publish to my knowledge on any other platform except for YouTube. So that's a pretty exciting thing as an entrepreneur - to be able to create a piece of content that you publish today that can be driving views, traffic, leads, sales, and more for years into the future.