James Schramko Podcast

Podcast highlights:

01:36 - What makes a successful YouTube channel?

04:16 - What is value proposition?

05:38 - Defining YouTube success

07:55 - Leveraging the power of search engines

12:46 - A quick recap

13:30 - Why branding?

17:20 - How congruency helps

21:37 - Poof! Pixie Dust! Dig it!

22:24 - Deep channel branding

31:25 - Powerful apps to use

34:47 - Music and rituals

37:46 - How to jumpstart success

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Part 1 of the series

Download the PDF Transcription and Guide To YouTube Success And A Great Channel Experience

Transcription:

James: James Schramko here, and I am back with poodle-loving, hair-dryer wielding, Brian Johnson. How are you, mate?

Brian: Hey, it's great to be here. Excited to talk about some more video.

James: Yeah, we're into Video Marketing Tips Part Two. This is a three-part series. You can go and catch Video Marketing Tips Part One on SuperFastBusiness blog or in the iTunes store where we see that and catch up with where we're at because we had a lot of fun with that particular series where we were talking old manner of video marketing. It was about basically how you can get started and then amplify and inspire using video.

Today, we are moving on though. In this series, we're going to be talking about preparing for YouTube success. I mean that's got a lot of 'start with the end in mind.' In particular, we're going to delve into branding and making a statement, and in fact, how you can actually create a channel and provide that experience for your customers to build your audience.

So, maybe we just get started, Brian. What would be the number one thing that successful YouTube channels need to do?

To have a successful YouTube channel

Brian: You know the thing that I see is that channels that are doing well upon discovery, even oftentimes, before someone starts watching, the channel makes a statement, the channel stands out, and it causes the viewer to want to know more, to want to explore more.

And that's something that we can all do with the great channeler, and thumbnail images, and more, and in the branding that you mention really plays a part in that. That's the thing that I noticed about the really successful video marketers is that they make a statement right from the go.

James: Right. So can you give me some examples or a couple of channels that we might look at to see this in action? And feel free to mention your own.

Brian: Yeah, absolutely. The real successful channels, let me just pull some up. Video Creators is a great example. You land on Tim Schmoyer's channel. He's in the same niche as I am, and those are the ones I'm most familiar with. It's kind of my playground. And when you land there, you see his icon is like a camera kind of thing.

Two friends do a year’s worth of catching up in one of Manly’s nooks.

Episode highlights:

01:03 - As if no time has passed

06:38 - The attraction of longevity

09:47 - The bedrock that is email

14:31 - A long-term view of things

19:28 - What Dean actually does

21:12 - An algorithm lesson from a 10-year-old

24:14 - The cow that milks itself

38:26 - Delaying gratification

40:32 - When you’ve gotten the low-hanging fruit

46:15 - Saving people from the gutter

47:26 - Starting with the single-target market

50:06 - Are you aligned with your client?

52:50 - The secret to scaling

57:25 - Conducting the orchestra

01:00:53 - Would Richard Branson do this?

01:05:20 - Getting rid of steps

01:11:11- A big challenge for people

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Part 1 of the series

Part 2 of the series

Part 4 of the series

Download the PDF transcription and 7 Inspirational Tips for Internet Marketers PDF Guide

Transcription:

James: Dean, our last episode was published the very beginning of September last year, and the one prior was almost the same day one year before that.

Dean: Imagine that. Works perfectly with my annual journey to Australia.

James: It does.

Dean: At this same time each year.

James: So, welcome back to Manly.

Dean: Thank you.

James: We're in a nook.

Layering experiences

Dean: We are in a nook. This is part of the nice thing about coming back to Manly again and again, is I'm discovering layering on top of each experience, insider knowledge that gives me a more enjoyable experience each time I come.

James: I was speaking to Noah Kagan on a previous episode, and he goes and orders the exact same taco every time, because he knows what he's getting. You come back to the same place, however, you are willing to explore.

Dean: I like to explore.

James: Right.

Dean: I have my favorites, that's why I call it layering.

James: For example, you could go to a different state or territory over five years, get five completely different experiences. But you have commonality with one core, but you're sort of fleshing it out.

Dean: That's true.

James: Yeah.

Dean: That is true.

James: We had an amazing discovery this morning as well.

What doesn’t change

Dean: Yes, finally. We found the breakfast place. I mean,

Get advanced tips for running a successful subscription membership forum from two experts in the subscription based business model.

Podcast highlights: 

02:35 - Where to begin

04:15 - Handling resistance when charging

07:00 - How to generate leads

09:03 - Free vs. paid membership

14:14 - If you don’t have an area of expertise...

17:52 - No product, what to sell?

23:05 - Avoid THIS mistake

26:18 - Segmentation is key

27:44 - How often should you turn up?

32:09 - The challenge of being open 24/7

38:59 - BIG takeaways

46:12 - A quick summary

46:40 - Where to put your focus on

47:46 - Selling memberships directly on the front end

Want to build a recurring business? James can help you HERE

Download the PDF Transcription

Transcription:

James: James Schramko here. Welcome back to SuperFastBusiness.com. Today, I'm very excited because we're talking about a sweetspot topic of mine, which is recurring subscription memberships. I've brought along an expert in this subject, and you might have heard about him lately because he seems to be super famous. He's all over the airwaves. I think because he's releasing a course about this. Welcome Stu McLaren to the call.

Stu: Thanks James! Happy to be here buddy.

James: Stu, you are publishing a course about this stuff, so I thought it would be a great time to get you on a call, and maybe we could compare some notes, ask you a few challenging questions that I get asked all the time in my own community because as much as members have heard me answer it, I'm sure they'd love to find out what you think as well because you have an extensive and deep  knowledge of memberships. You've put in together the tribe course, which is really phenomenal. Based on the videos that I've been watching, we really do sing from the same hymn book by the sound of it.

Stu: Yeah. It's funny, you know, we were talking, we've got a lot of mutual friends, and they've always talked and spoken so highly of you. In fact, just the other day, I was watching a video of you and Ryan Levesque where you guys were talking shop and membership sites actually came up. It was interesting to hear your perspective on a bunch of things, which hopefully we'll talk about today. But yeah, we definitely come from the same angle when it comes to approaching a membership site.

James: Fantastic. Because you've got this course, everyone out there is doing interviews with you. I've listened to a couple, and they're great. I listened to the one you did with John Lee Dumas recently, and he's always a great host. I think if someone's coming into this whole idea of membership sites, that would be a good background type of interview to go and listen to, to get up and running as to why you want a membership.

Today, I specifically want to take it up a notch. I actually want to turn up the flame a little more into the intermediate and advanced section. But before we do that, let's just get the easy stuff out of the way.

Can I still have a membership even if I have no list, no marketing skills, no product, and no expertise?

Can you start from scratch?

Stu: The ultimate question, right? So, here's the deal, I think today more than ever, it's easier to get started. One of the things that I'm seeing with a lot of clients is the ability to create a lot of momentum fast using Facebook groups. So if you're starting from scratch and you've got no audience, no list, no expertise, or anything in that nature, starting with a Facebook group is the fastest and easiest way to get started. Of course,

Significant principles from the best-selling book The Go-Giver

In this podcast:

01:32 - Why short stories are enjoyable

02:33 - The log and the fire

04:41 - The law of receptivity

08:11 - The law of money

12:20 - The law of compensation

14:18 - You get what you expect

17:34 - The most valuable gift you have to offer is yourself

18:25 - The law of influence

21:02 - Implementing the ideas

24:54 - Take the initiative

26:34 - Action steps

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An overview of The Go-Giver:

Tweetables:

You want to be a giver and a receiver. [Click To Tweet].

Even if you don’t feel like smiling, just smile anyway. [Click To Tweet].

Make your win all about the other person's win. [Click To Tweet].

Note: There will be no transcription for this episode at the request of Mr Burg.

Get more tips for improving your life and your business. Click HERE

Enjoyed this episode? Be sure to comment on iTunes.

Discover how unlocking your DNA secrets can improve your understanding of yourself and the quality of your life.

In the episode:

02:19 - Discovering DNA testing

06:03 - A few warnings

10:51 - Interpreting your DNA

12:19 - Interesting discoveries

14:00 - What to do with your DNA results

18:09 - Basic steps you can take

20:19 - Where to get help

22:10 - Changes and outcomes

28:20 - In summary

29:29 - Final tips

Get more tips for improving your life and your business. Join SuperFastBusiness membership

Download the PDF transcription and Handy Guide To DNA Testing

Transcription:

James: James Schramko here. Welcome back to SuperFastBusiness.com. Today, we are moving into a new sphere, something I was very excited to find out about, and it's only been a recent discovery on my behalf, and I'm sure there's people out there who are all over this, and when they hear about this episode, they're going to say, "Yeah. I knew all about that."

The chances are that most people listening to this episode don't know about the advancements in DNA and how close it is to us as a consumer and how easily we can access data and why that's actually important. For this episode, I've brought along my DNA mentor, Anita Chaperon. Welcome to the call.

Anita: Good morning or good afternoon to you, and good morning to me. There you go.

James: Yes, good morning to you, indeed. Now Anita, you're from AnitaChaperon.com. I've had the pleasure of speaking with you on a very regular basis over the last few years. One of the things that you've been into well before I have is finding out about food, and nutrition, and getting stuck into this DNA puzzle and solving it. As a consequence, I actually spat into a jar and sent it off to a company. They analyzed my saliva sample, and then they sent me back all this information about who I am.

They told me about the genetic makeup that's pointed to my parents. Both my maternal and paternal lines showed me how much of a Caucasian I am and which regions I can be traced back to. I was also able to take the data and plug it into a number of other sites and get lots of information that relates to health. That was probably the most fascinating thing for me.

Aside from the family thing, which was very, very interesting, and I'll talk about some of the things I found out in this podcast. But firstly, how did you get interested in this and where did you discover it, Anita?

Why study DNA?

Anita: First of all, thank you for having me on to talk about this because this is a personal passion of mine. I'm probably as excited as you are about it. It's pretty much the way I see health and well-being going in the future because DNA sequencing provides you with a very bespoke formula for healing whatever might be worrying you in the moment.

We're not just talking about things like anything specific in terms of disease that you might have, but we're talking about things like anxiety, lack of focus, being overweight, etc. This is like a channel that if it's treated well, and if you approach it in the right way could provide you with a very shortcut to sorting these things out as opposed to taking five to 10 years to figure out what supplements to take, and why some of them are not working, or why some of them are working better, etc. So I'm really excited to be able to talk about this.

Danny Flood Episode highlights: 01:12 – The tale of a former insomniac 02:59 – Do you know if you’re sleep deprived? 04:57 – An invention destructive to your sleeping habits 06:39 – Try this productivity hack 08:19 – Quick recap 08:46 – 5 factors to be synched for good sleep 10:02 – What is the circadian rhythm? 13:27 – The sleep toxin 15:48 – Is caffeine good or bad? 19:12 – Practice the process of substitution 21:42 – Reducing your cortisol level 26:19 – You need to eat THIS 27:56 – The 4 brain waves of sleep 29:10 – Have you tried sleep restriction? Restructure your life using the training resources and support inside SuperFastBusiness Membership Download the PDF transcription and 8 Ways To Get Better Sleep guide Transcription: James: James Schramko here, welcome back to SuperFastBusiness.com. Today, we’re delving into the topic of sleep, how to improve your sleep, with Danny Flood from OpenWorldMag.com. Welcome, Danny. Danny: Hey James, thanks so much for having me here. It’s always a pleasure to speak with you. James: Well, it’s nice to pin you down. I know you’re on travel at the moment, and you’re somewhere in the outposts of Thailand, so I’m also glad that you could join us and share some of your insights into how to improve your sleep. You’ve actually got a product on Amazon called Hack Sleep. I know you’ve done some research around this, you’ve got a body of work that presents your findings, and I know that most of my audience sleep, so it’s something we should learn about. Why did you even go down this route of sleep as something you were interested in? Why the interest in sleep? Danny: Yeah, sure. So I’m calling today from Thailand, I’ve been travelling. You might hear roosters behind me in the background from this hotel room. I really was interested in sleep because this was something that I struggled with for so long. I’ve been a personal improvement junkie for more than a decade, reading a lot of self-improvement books. I could stay at the bookstore for five hours and it would just pass by like five minutes. I’m really big on performance, especially mental performance. But one thing that I never really figured out was sleep. It was something that I struggled with. I was always an insomniac. Sleep deprivation tormented me, and I had so many wasted days because I didn’t sleep well at night, and it would snowball because it would be like a psychological effect where I’d get really upset that I wasn’t asleep, I’d get depressed and had a lack of motivation where I wasn’t… I had goals but it was subverting my goals, so I wasn’t giving my best effort to them. I published my first book last year, it was called Buy Your Own Island, and I wrote four books after that, and the last one I wrote was Hack Sleep, and the reason why I wrote that book was, I knew this author, and I asked him, “What kind of books do you write?” And he said, “I write books that I really am interested in and I enjoy,