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Jamil Bhuya has scaled businesses across three wildly different industries: restaurants, beauty, and now Shopify agencies. That multi-industry perspective gives him a unique superpower—he can spot the conversion killers that store owners become blind to. We talked about why fresh eyes matter more than fancy tools, the psychology behind purchase objections, and how being too close to your business destroys your ability to see what customers actually need.
SPONSORSSwym - Wishlists, Back in Stock alerts, & more
getswym.com/kurt
Cleverific - Smart order editing for Shopify
cleverific.com
Zipify - Build high-converting sales funnels
zipify.com/KURT
Apply for Shopify Help
ethercycle.com/apply
See Our Results
ethercycle.com/work
Free Newsletter
kurtelster.com
The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.
By Kurt Elster, Paul Reda4.7
258258 ratings
Jamil Bhuya has scaled businesses across three wildly different industries: restaurants, beauty, and now Shopify agencies. That multi-industry perspective gives him a unique superpower—he can spot the conversion killers that store owners become blind to. We talked about why fresh eyes matter more than fancy tools, the psychology behind purchase objections, and how being too close to your business destroys your ability to see what customers actually need.
SPONSORSSwym - Wishlists, Back in Stock alerts, & more
getswym.com/kurt
Cleverific - Smart order editing for Shopify
cleverific.com
Zipify - Build high-converting sales funnels
zipify.com/KURT
Apply for Shopify Help
ethercycle.com/apply
See Our Results
ethercycle.com/work
Free Newsletter
kurtelster.com
The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

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