I've had the pleasure of jamming with Jason on multiple different occasions, but this time I wanted to breakdown a topic I rarely see him discuss:  the personal brand of Jason Khalipa vs. the enterprise he's built with his microgym, NC Fit. 

In this episode I ask Jason some tough questions regarding his dive into developing a personal brand, how it impacted his core business at NC Fit and then we discuss his new license program he rolled out in 2020. 

Interested in learning more about the NC Fit Partner program - check it out here.