Jay Myers is one of the co-founders of Bold Commerce. He has a long history in ecommerce and uses that to help build some of the best apps on Shopify. Currently he heads up marketing at Bold, and works very close with the product team.

With 22 apps in the app store, and a staff of one hundred, Jay Myers and the Bold Apps team has learned a lot about ecommerce.

Jay had some online retail shops that he built on the Shopify platform, but Jay wished they could do a little more for him. After all, Shopify is a brilliant, efficient, and easy to use platform for selling your goods, but Jay wanted to do more. Big surprise. He wanted to market directly to his shoppers while they were on his website and make more sales.

Lucky for Jay, Shopify allows developers to create plugins, add-ons, and applications and put them in their App store for all to use. But Jay also found that most third party developers were creating apps for managing the back end of your store and nothing really existed to help market products on the front end, help customers buy more, and help retailers sell more. So Jay called up a couple friends of his who were very well versed in eCommerce software design and pitched them the idea of building some apps for his store that they could then also put in the Shopify App Store and provide to other store owners. These gentlemen became the ownership team of the Bold Innovation Group, Shopify's leading app developer.

With tens of thousands of app installs, Jay has learned firsthand what makes some stores succeed. In this episode, we learn what separates successful stores from the rest of the pack.

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