Welcome back to Gym Marketing Made Simple!  In today's episode, the incredible Jeff Binek from Ohio shares his inspiring journey with his CrossFit gym. Jeff's dedication in a garage led to a 10,000-square-foot space and a second location.

Despite setbacks like the COVID-19 shutdown, he emphasizes community, personal growth, and hands-on involvement in business development. 

00:01 Business growth and challenges in the fitness industry. 

4:32 Simplifying staff training and onboarding in a gym.

7:56 The benefits of charging for personal training sessions. 

11:22 Hiring staff with a focus on work history and values alignment. 

17:01 Hiring and recruiting for a gym business

20:45 Leadership, staffing, and communication in a gym setting.26:19 Leadership, mindset, and staff management in the fitness industry.

Tune in as he shares valuable insights, emphasizing the importance of simplicity and repetition in staff onboarding. Don't miss this story of resilience and success!