Jeff Binek owns two successful CrossFit affiliates in Columbus, OH and has also made the move to purchase one of the buildings his gyms are located within. 

Sounds like a smart guy, right?

He is. 

I've had the pleasure of working with Jeff when he was wanting to develop and establish a LBE model inside of his CrossFit business and on today's interview we dive deep into how that looks, why it happened and what Jeff learned along the way.