Jeff is the founder and CEO of Monochrome Asset Management - the torchbearer of institutional-grade access to digital assets in Australia. I got to sit down and have a yarn with him, and if nothing else listen to our ESG commentary, because I certainly learned a ton from it. 

https://www.monochrome.co/

Monochrome was founded to solve an industry problem of the lack of objective education, regulated access, and secure custody for digital assets, through blending deep traditional finance and digital asset expertise.

Jeff is also the co-founder and former CEO of Australia's largest digital currency exchange by trading volume - Binance Australia.

He has been active in the Bitcoin markets since 2013. In his free time, Jeff is an active angel investor and a passionate motorsports enthusiast.

In Conversation #78, we dive into his time as the CEO of Binance Australia, where Monochrome gets its name, Bitcoin, ESG implications, the case for environmental benefits and so much more.

Hope you're having a fantastic day wherever you are in the world, Juan out!

TO DO
Timeline:
(0:00) - Introduction, Beginnings in architecture
(6:50) - Financial System, definition of governance
(11:00) - 2013 Bitcoin to CEO of Binance
(13:50) - The moment in the journey
(19:20) - Challenges in growth
(23:20) - What's in a name, and why Monochrome
(28:00) - The wild west and articulating regulation in crypto
(37:00) - ESG Questions and Answers (Listen to this!)
(50:20) - Where does the passion for Bitcoin sit for Jeff
(52:20) - The place for different cryptos
(57:00) - Bored Ape Yatch Club
(1:02:10) - What are we missing in this space?
(1:06:00) - Passion for cars
(1:08:50) - Closing thoughts, why Bitcoin

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