Small business expert and former photographer Jeffrey Shaw unpacks how live the best self-employed life.

Jeffrey Shaw became one of the most preeminent portrait photographers in the United States. He decided to share his knowledge of business, branding, and marketing to support self-employed and small business owners as well as progressive-minded companies. I had a great time learning more about his strategies that have helped small businesses scale their big dreams.

We unpack the insights from his latest book The Self-Employed Life: Business and Personal Development Strategies. We also explore personal development, redefining what we mean by ‘niche’, owning your area of expertise, and lessons from sea kayaking.

Talking Points

What’s needed to be successfully self-employed

The ecosystem analogy

The business model of multiples

Daily habits for small business owners

‘The What’s Going Right’ journal

Being clear with your meaning and marketability

Quote

“Set up your business for the capacity that is to come, not for it currently is.”

Helpful Links

The Self-Employed Life Podcast

The Membership Guys

Self-Employed Ecosystem Coaching

‘LINGO’ by Jeffrey Shaw

Episode 227: Why You Need Atomic Habits with James Clear

Clear Habit Journal

SelfEmployedAssessment.com

TheSelfEmployedLife.me

Want to discover some of the books mentioned on the podcast? Check out Scribd, my reading app of choice.

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