Jen grew up on a family farm in Broomehill. After studying agricultural science at the university of WA, like so many of her peers, began her professional career with the department of Agriculture as a soil scientist in Katanning. At the end of her five year contract, Jen took up a job as a Landcare coordinator working for the Shire of Kojonup. Jen took this position in part because of her love of animals and the environment, but also to be closer to her now husband Rob who farms in Kojonup.

Jen was very successful in the role and coordinated many large revegetation and refencing projects, sourcing the seed for these projects from a seed picker named Keith. At the end of the project Keith gave Jen a small bag of everlasting seed and mentioned that no one grows this iconic West Australian seed in Australia. Jen took the seed and along with her husband Rob, grew and harvested the seed successfully. Their first daughter Lucinda was born shortly after and the business of Lucinda’s Everlastings began.

Jen was diagnosed with MS around the same time as founding the everlasting business, but has managed to tackle life relatively unaffected by the disease, by she thinks, having a positive attitude.

Jen now farms with her husband Rob and daughters Lucinda and Zara.

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