The Andrew Faris Podcast

Jess Bachman Lights Creative Strategy On Fire

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What even IS a "creative strategy?"

Very often, it's nothing. That phrase is a nebulous synonym for "ads that someone hopes will sell products" at least as applied to Meta Ads.

But that's not Fire Team's Jess Bachman. As Jess says in this episode: he's a creative strategist, which means its incumbent on him to have an actual creative strategy.

So on this episode, inspired by a tweet of his about how his process for ad iterations regularly creates tangible results for him and his client, I asked him about that process.

He answered, and he did so with deeply helpful clarity and detail.

EPISODE HIGHLIGHTS

  • [00:00:25] Method for generating creative.
  • [00:08:24] Creative metrics don't correlate with ROAS.
  • [00:13:50] Metrics for creative performance.
  • [00:13:55] Custom metrics for video ads.
  • [00:18:30] Importance of measuring engagement metrics
  • [00:27:19] Collect and organize ad inspiration.
  • [00:31:48] Iterate to improve ad performance.
  • [00:38:19] Iterative method for effective advertising.
  • [00:38:26] Iterative ad optimization is crucial.
  • [00:43:58] Stack ads for maximum impact.
  • [00:47:43] Real methodology in creative process.

    • EPISODE SPONSOR

    Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting ⁠⁠⁠⁠⁠www.morenow.co⁠⁠⁠⁠⁠.

    FOLLOW UP WITH JESS & FIRE TEAM

    • Work with Fire Team: fireteam.is
    • Sign Up For Fire School: fireteam.is/fireschool
    • Follow Jess On X: @HireFireTeam
    • Hire Jess On MentorPass

      • FOLLOW UP WITH ANDREW

      • Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
      • Email Andrew: [email protected]
      • Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

        • EPISODE MUSIC

        • Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
        • Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
          • ...more
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