On this episode of the Positive University Podcast, bestselling author Jon Gordon talks with Jesse Cole. Jesse is the founder of Fans First Entertainment and owner of two multimillion-dollar summer league baseball teams, the Gastonia Grizzlies and the Savannah Bananas. He's been featured on MSNBC and as a keynote speaker all over the country, promoting his motto "If it's normal, do the exact opposite." Not only does Jesse share some amazing insights on creating a great culture, he's also actually living it by how he approaches his team and his customers. His CARE acronym alone is a gold nugget. Listen in to learn it and how they modeled it to turn around a struggling baseball park into a thriving business selling out 4500 seats per game. Connect with Jesse at https://findyouryellowtux.com/ Connect with Jon at http://jongordon.com/ Access more Positive University episodes at https://positiveuniversity.com/