In this episode of the Positive University Podcast, Jon Gordon talks with Jesse Itzler. You'll learn:

• Why Jesse has only eaten fruit until noon for the past 27 years.
• What Jesse's journey was like going from distributing demo tapes to being broke and sleeping on 18 couches and eventually founding a private jet company, selling a product to Coca-Cola, and owning the Atlanta Hawks. 
• Jesse's mindset of personal responsibility and success.
• Why Jesse believes you need to create your own luck.
• Why lasting change takes time. 
• And so much more!

You can find Jesse at www.jesseitzler.com 

*This episode is marked explicit due to simply a couple instances of profanity used. 

About Jesse Itzler:

Jesse Itzler eats only fruit 'til noon, loves Run-D.M.C., and enjoys living life "out of the box." He cofounded Marquis Jet, the worlds largest prepaid private jet prepaid flight card company which he and his partner sold to Berkshire Harhaway/NetJets. Jesse then helped pioneer the coconut water craze with Zico coconut water, which was acquired by The Coca-Cola Company. He is a former rapper on MTV and he produced both the NBA's Emmy Award-winning "I Love This Game" music campaign and the popular New York Knicks anthem "Go NY Go." When he is not running ultra marathons, eating vegan food or being a dad to his three kids, Jesse can be found at the NBA's Atlanta Hawks games, where he is an owner of the team. He is married to Spanx founder Sara Blakely.