In this episode of Add To Cart, we are joined by Jesse Richardson, Founder and CEO of Kitted Thinking Tools and The School of Thought. Around 14 years ago, armed with a background in design and advertising and a man-crush on Stephen Fry, Jesse began a journey to popularise critical thinking, reason and understanding for the greater good.  It started with a Creative Commons poster and deck of cards, grew into a crowd funded offering and is now a SaaS platform and a framework for businesses to harness the benefits of higher order thinking - backed by some of the internet’s biggest thinkers such as the founder of Duck Duck Go and Harvard psychology professors.  This is one of our longer conversations on Add to Cart, but this topic is so fascinating and Jesse is such a great explainer of concepts, I wanted to make the most of him!  Jesse shares the most common logical fallacies and how they work in our minds, he unpacks how to most effectively brainstorm as a team and why we should all be trying to unleash our inner four year old.  

Links from the episode:

Kitted Thinking Tools

School Of Thought

Superintelligence by Nick Bostrom

Super Thinking by Gabriel Weinberg

Wait But Why by Tim Urban

Thinking, Fast and Slow by Daniel Kahneman

The Scout Mindset by Julia Gayleff

Rationally Speaking podcast

How Minds Change by David McRaney

Daniel Dennett

Deliver In Person (sponsored)

Shopify Plus (sponsored)

Questions answered:

• How do you see bias and fallacies impact decision-making in business?
• What are your favourite tools to unlock new ideas as a group? 
• How did you get Stephen Fry to do a voice over for free?

About your co-host: Jesse Richardson from Kitted Thinking Tools

Started as a junior designer, some things happened, now the founder of the non-profit schoolofthought.org that has provided free critical thinking resources to over 30 million people, and technology and ecommerce startup Kitted Thinking Tools.

You can contact Jesse at LinkedIn

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Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

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