Welcome to the Busi-ness Podcast.

Jessica Mason launched bedding and sleepwear brand Piglet in 2017, following an impressive career in marketing and PR, working with global brands such as Nike, Rayban + Aesop. Born out of Jessica's desire for high-quality basics in her home that were both cosy and beautiful, Piglet started small, but has since grown rapidly. Jessica chatted to me about having the opportunity to look under the hood, and see what really excites customers. We talked about learning the ropes on other people’s checkbooks, how to spot a gap in the market, and how unrealistic versions of home life spurred her on to create Piglet. We talked about how to avoid being sucked into the Instagram perception of what a founder should look and act like, the practical steps that Jessica took to launch the business, + why her first employee was her mum. Jessica currently lives in New York, having moved there to support the growth of the business. Her perspective is refreshingly normal and unfrilly, and I hope you enjoy listening to her business journey

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