Jess and Sidney chatted to me about disrupting a dusty category, working together as best friends, the best piece of advice they've ever been given about building a business, challenges in the industry and how they work out their roles and responsibilities within the business.

More about the brand from the founders;

There’s always been murkiness surrounding how fine jewelry is made. Growing up in Antwerp with families in the diamond trade, we were frustrated by the lack of transparency in the industry. A diamond often exchanges hands over 20 times after being mined, making it almost impossible to know where it definitely came from and under what conditions it was pulled from the earth.

Kimaï is our way of channeling our heritage into a modern jewelry brand that delivers true traceability. By using recycled gold and lab grown diamonds, which are physically and chemically identical to mined, we can cut out all the murky middlemen and control the whole jewelry process, from design to delivery.

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