JFDI — The Show for Freelance Social Media Managers

By The Two LaurasBusiness Entrepreneurship Marketing

JFDI — The Show for Freelance Social Media Managers episodes

November 19, 2024131: How to Use a Real-Time Google Doc to Get More Clients
You might have seen we’re revamping The Social Media Managers’ Toolkit – and when we started on this process we knew we wanted a way to bring you all along on the process. We explain in the episode how we landed on the idea of using a real-time Google Doc, why it’s working brilliantly and even more importantly – ways that you can implement this into your business too, to bring new clients flooding your way!
In this episode, we’re chatting about:
Why we wanted to find a way to bring you with us on the journey of revamping the Social Media Managers’ Toolkit
Everything we considered using instead and why we settled on a Google Doc
Ways that you could implement real-time Google Docs into your business
How we’ve structured the Google Doc to make it fun, interactive and get us waitlist sign ups too!

Check out the full show notes here!
Connect with us
If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!
We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.
This episode is sponsored by Constant Contact
16 min
November 12, 2024130: 2024’s Social Media Icks: Our (Strong) Opinions on Shoddy Behaviour, Dodgy Trends & Crap Marketing
Social media – sometimes it just feels like the land of the icks. From shady MRR to banner posts that just don’t bloody make sense, we’re honestly sick of it all and used this episode as a good excuse for a rant. There’s so much we want to leave behind us in 2024, but also a few things that we’ve really enjoyed this year that we hope to see more of in 2025, so don’t worry, it’s not all doom and gloom. You’ll want to pop the kettle on and buckle in for this one!
In this episode, we’re chatting about:
Our top icks we’ve seen on social media in 2024 that we definitely don’t want to see in 2025
Going in on faceless marketers and why we hope the whole MRR thing dies a death
Getting on our high horses about banner posts
Speaking of horses – why we personally want to see more horses and alligators in 2025 🐴🐊 and how you can apply that to your content (no, we haven’t gone mad, promise)
…and so much more – there’s been a lot of icks this year!

Check out the full show notes here!
Connect with us
If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!
We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.
This episode is sponsored by Constant Contact
44 min
November 05, 2024129: Need More Money? When to Put Your Prices Up as a Social Media Manager
You’ve decided it’s time to put your prices up – yay! But when’s the best time to do it? You’re in luck – we think there’s a number of different times that work well for a price increase, so there’s probably one coming up soon. In this episode, we’re sharing our favourite times to talk prices with clients and reassuring you that it’s absolutely fine to put your prices up, even if everything else is getting more expensive too. Especially if everything else is more expensive, in fact! So, you know the drill – notebook out, headphones in, it’s time to start planning your price increase!
In this episode, we’re chatting about:
Identifying key moments in a calendar year when you might like to raise your prices
The best time to start thinking about a new year’s price rise
Examples of situations where a client’s deliverables have changed and why you should adjust your pricing
How you could include a mandatory price review clause into your contract

Check out the full show notes here!

Connect with us
If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!
We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.
18 min
October 29, 2024128: How to Find Clients Who Can Pay High Prices
Getting on a call with a potential client and discovering they only have £50 to spend on you is bad – dropping your rates and accepting that price is so, so much worse. But how can you avoid doing this when it feels like no one coming your way can afford you? We’re diving into all things pre-qualifying and perfecting your show-up in today’s episode!
In this episode, we’re chatting about:
Finding out your base rates so you’re never losing money
How to get a budget out of your lead and not quoting them a set package price
Different questions you can ask to pre-qualify your leads
Making sure you’re showing up as a service provider worth paying top dollar for

Check out the full show notes here!

Connect with us
If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!
We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.
21 min
October 22, 2024127: Don’t Make These 8 Freelancer Money Mistakes
We’ve seen (and made, oops!) lots of money mistakes over the years we’ve been in business. Whether you’ve realised you haven’t got enough money for that conference ticket, are feeling overworked and underpaid, or don’t know whether you can raise your prices, having any sort of money problems isn’t a good feeling. We want you to feel empowered to change your ways to be able to grow your business and treat yourself to that new iPhone! (If you want to, of course. Other smart phones are available!)
In this episode, we’re chatting about:
The obvious money mistake and why we’re skipping straight over it!
Why preparation and planning should become your best friends
Keeping a float in your bank account – and which bank account you need
All things pricing, including handling price increases and what do to if a client asks you to do extra work

Check out the full show notes here!

Connect with us
If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!
We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.
32 min
October 15, 2024126: Our Three Secrets to Passive Income Success
Passive income – the idea that you can earn money doing nothing. Does it even exist? We think not. But, there is an alternative that could be exactly what you’re looking for! This idea builds off of our Offer Triangle Framework (we have an episode just on this – link in the show notes!) and could be a nice complement to your existing client work. It won’t be easy, quick or truly passive, but it’s as close as you’re going to get!
In this episode, we’re chatting about:
The definition of passive income
What we really think of passive income and why it shouldn’t be the goal in business
Three alternative things you can test out in your business
How to combine all three to get you as close to passive as possible!

Check out the full show notes here!

Connect with us
If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!
We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.
23 min
October 08, 2024125: Behind the Scenes of The Social Media Managers’ Toolkit (+ A Time-Sensitive Bonus!)
Ever wondered exactly what’s in our Social Media Managers’ Toolkit? Well, we’ve finally sat down and recorded a podcast episode going into exactly that. What started as an idea for a simple PDF to help other social media managers has turned into so much more than we could have imagined and we’re so proud that we’ve created the go-to resource that people turn to again and again throughout their entire careers. And the best part is, if you join before next Friday at 10pm BST (that’s 18th October 2024!) you’ll get an extra special bonus that you won’t want to miss!
In this episode, we’re chatting about:
How we met and who we each think of as “Laura 1”
What prompted us to put client work aside for a moment and create a resource to help other social media managers
All the things that are currently included in The Social Media Managers’ Toolkit
How to get your hands on an extra special bonus that’s only included up until 10pm BST, 11th October 2024!

Check out the full show notes here!

Connect with us
If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!
We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.
28 min
October 01, 2024124: BTS: Our Instagram Audit Strategy
You know how it’s so much easier to work out how you want to improve a client’s account than your own? Yeah – us too! That’s why we’ve recorded this episode detailing the 6 things we’re looking at whenever we do an Instagram audit. Even if you think your account’s doing really well, it’s so important to every so often let someone else take a look at your account. Sometimes you just can’t see the wood for the trees! Grab your notebook and make sure you’ve written down our top tips for doing an audit!
In this episode, we’re chatting about:
Why it’s often quite hard to audit your own account!
The mistakes you might be making in 6 main areas
Tips for how you can build out your account and content in the right way
Why audits are a great service to offer

Check out the full show notes here!

Connect with us
If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!
We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.
27 min
September 24, 2024123: 7 Services to Sell to Make Extra Money from B-Roll Videos
Lip-syncing and dancing on reels is out – b-roll is in and firmly here to stay. Some people really struggle with creating b-roll reels for a number of reasons, whether that’s because their husband is rubbish at it (Laura Moore’s dilemma) or they just don’t hold themselves accountable to recording videos throughout their day. Enter: you. We’ve come up with seven different brilliant services you could start offering to make extra money in your social media management business. Whether you want to film them yourselves, or stay at your desk, there’ll be a service in this episode for you. So, don’t dilly-dally, fish out your notebook now!
In this episode, we’re chatting about:
What we think b-roll actually is
How you can create 7 different b-roll related services to sell
Plenty of ideas to get you started making money with these!

Check out the full show notes here!

Connect with us
If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!
We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.
33 min
September 17, 2024122: Stop Making “How-To” Posts – Create One of These 6 Value-Based Content Types Instead!
“Give value” - when you hear that, what springs to mind for you? Is it creating reams and reams of instructional how-to content? If so, please don’t do that – instead spend your time listening to this podcast episode! We’re sharing with you the six ways we believe you can give that all-important value to your audience (or your clients!) and maintain variety so that your followers don’t switch off. We never know what mood someone is in when they head for their favourite social media platform, so it’s important to create all of the six types. Tune in now to find out what they are!
In this episode, we’re chatting about:
Common misconceptions about value-based content
All the types of content you can create beyond just “how-to” content
How you can ensure your audience sees the type of content they’re looking for
Lots of ideas for your content along the way!

Check out the full show notes here!

Connect with us
If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!
We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.
25 min