This week’s guest is someone who understands that good marketing isn't just about campaigns—it’s about people. Jo McClintock is the VP of Brand & Marketing at Trainline, and one of the most commercially creative marketers working in tech today.

From launching new customer segments at Screwfix in her early twenties to repositioning Moonpig as a modern gifting destination, Jo’s built her career by pairing data with deep human insight. She’s worked across travel, telco, and ecommerce—helping brands grow, reposition, or rebuild—always with an eye on what actually drives behaviour.

In this conversation, Jo talks candidly about what it means to build people's trust, what most early-stage businesses get wrong about their customers, and why marketing is less about stunts—and more about substance. We also talk parenting, burnout, navigating wedding planning while running a team, and her refreshing take on building a career without a university degree.

Jo is sharp, honest, and deeply insightful—and this episode is full of practical gold.

Our sponsor this week is Happy Mammoth. Head to www.happymammoth.com for 15% off, with code SMARTER.

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