Today’s guest is Jodie Harrison – founder of brand consultancy Fell and Scar, and now Chief Brand Officer at Rapha. Before that, she held senior roles at Belstaff, shaping the identity of some of fashion’s most distinctive brands. In this episode, we talk about what it really means to build a brand with soul, the power of emotional storytelling, and the bold decisions that come with stepping away from something that looks perfect on paper. Jodie’s sharp, self-aware, and unfiltered – this one’s for anyone who’s ever wondered what happens when you stop following the expected path and start backing yourself instead.

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