In episode 573 of Business Brain, hosts Dave Hamilton and Shannon Jean interview Joe Benson, founder of Eversite, a digital marketing agency. Joe discusses his journey from creating websites as a child to launching the innovative “website as a service” model, making web services affordable for small businesses. He shares insights on leveraging social media for lead generation and emphasizes the importance of communication in demonstrating the value of digital marketing.

Joe also addresses the challenges of entrepreneurship, including work-life balance and the need for supportive networks. He concludes with advice for aspiring entrepreneurs on networking and embracing challenges

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