Why Comfort Is Killing You | Joe De Sena, founder of Spartan Race In this powerful episode of Intelligent Change, I sit down with Joe De Sena, founder of Spartan Race and Tough Mudder, to uncover what it truly takes to build grit, resilience, and a purpose‑driven life in a world obsessed with comfort.We recorded this right after doing 100 burpees and 100 flights of stairs in Zermatt, Switzerland—and Joe showed up with the same intensity that has inspired millions to do hard things and transform their lives.💥 Here’s what you’ll learn in this episode:✅ Why modern society (and especially men) are becoming soft—and how to reverse it✅ How subtracting comforts creates deeper happiness and gratitude✅ The power of Fire. Ready. Aim. and why action beats planning every time✅ How Joe raised his kids to be strong, resilient, and grateful✅ The mindset shifts that took him from Wall Street to building a global movement✅ Why you need a date on your calendar that scares you—and how that creates real changeJoe’s philosophy is simple but not easy:👉 If you have everything, you appreciate nothing.👉 If you have nothing, you appreciate everything.Whether you’re a parent, entrepreneur, or someone feeling stuck in comfort, this conversation will push you to embrace discomfort, build your own calluses, and design a life that actually feels alive.🔥 Watch, share, and let me know in the comments: What hard thing will YOU commit to this week?✨ If you enjoyed this, don’t forget to subscribe for more episodes on building a life with purpose, gratitude, and intelligent change.👉 Subscribe here: https://www.youtube.com/@AlexIkonnPodcast👉 Follow Joe De Sena: https://www.instagram.com/realjoedesena/👉 Follow me on Instagram: https://www.instagram.com/alexikonn/Brought to you by: https://link.intelligentchange.com/tools68894b